Australia

Huawei Spending Spree Continues; Racks up first US Deal

October 29, 2014

Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.

Cricket Legend Brett Lee Turns Fashion Designer For WIFW

October 10, 2013

Kolkata Knight Riders fast bowler Brett Lee is making his mark as a fashion designer today.

Feature: Li Na Extends Partnership With Crown

October 7, 2013

In an effort to woo more Asian customers, casino and resort operator, Crown, has extended its endorsement deal with Chinese tennis star Li Na for two more years.

Swimming Australia Loses Energy Australia Deal

June 7, 2013

Still reeling from the resignation of their president Barclay Nettlefold, Swimming Australia  have plunged into another crisis after primary corporate sponsor Energy Australia severed ties just 16 months…

China Southern Airlines to spend $1.8 million on Sydney Festival sponsorship

January 23, 2012

China Southern Airlines will reunite with the Sydney Festival beyond this year’s festival by beginning negotiations for a three-year deal.