Gucci Lands Global Endorsement With Stray Kids’ Lee Know

Gucci has successfully negotiated a global endorsement deal with Lee Know of K-pop boyband Stray Kids. 

The 26-year-old idol known for his sharp sartorial style is a natural fit for the Kering owned Italian. The move has been gradually building up since the star the Gucci Cruise 2025 show in London last year and was even decked out in the luxury brand for a recent Stray Kids press meet in New York.    

The band members have been busy being muses for luxury brands; Bottega Veneta and Damiani have endorsements with LN while Fendi, Louis Vuitton and Versace have similar deals with Bang Chan, Felix and Hyunjin. 

According to ASN data, Gucci (2.2%, US$6.7m+) is the 5^th largest spender for its category in the Asian sponsorship market since Q322, with an average quarterly investment of US$605k during this period. The luxury brand’s modus operandi is focused on celebrity endorsement deals in the entertainment world typically ranging from US$200k to US$343k. As for markets, China (64.9%), South Korea (27.8%) and Thailand (7.2%) dominate the brand’s sponsorship budget.