Dubai’s DAMAC Properties Scores Global Partnership With Chelsea FC

Dubai-based luxury real estate developer DAMAC Properties has clinched a global partnership with Premier League team Chelsea FC.

Under the deal, DAMAC has become the Premier League club’s official property development partner, which includes developing a Chelsea FC branded luxury residential project in Dubai’s Maritime City.  

The development—featuring 1400 residential units—is poised to integrate luxury beachfront living with football-themed amenities, targeting international buyers and Chelsea fans seeking a premium lifestyle in the UAE.

It has also managed to secure temporary shirt sponsorship rights for both the men’s and women’s teams during the remainder of the current 2024/25 season, as the developer aims to leverage on matchday presence, digital content and global TV broadcasts  

Jason Gannon, President and COO of Chelsea Football Club, said, “DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai. With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, support our continued growth on the global stage. We can’t wait to see Chelsea Residences take its place in the Dubai skyline.”

Amira Sajwani, Managing Director of Sales & Development of DAMAC Properties, added,“This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence. This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time.”

According to ASN data, football (35.8%, ~US$4.5b) continues to be the biggest draw for sponsorship investment in the Asian market since Q322, with an average quarterly investment of almost US$391.5m during this period.  After a muted Q125, which saw investment  dip to US$191.2m+,  the Q225 forecast is poised to reach US$365.4m+, a figure closer to the usual average.