Chang Reworks Everton Partnership

The Thai brewer, which has been with the club since 2004, will continue backing the club with a series of community programmes and initiatives in both Thailand and Merseyside.

Everton Chief Executive Officer, Robert Elstone, said, “The enduring success of our partnership with Chang is based on a set of shared values and a deep and genuine friendship between the two organisations.

“I’m really pleased that we will be continuing to work together with a clearly defined focus on community – something which is incredibly important to both organisations. I would like to thank Chang for everything they have done for Everton over the last 13 years and for the commitment they have now made to support the communities both in Thailand and Merseyside.”

The new agreement will include football coaching trips to and from Thailand and further development of the Chang Junior Cup; a national junior competition to assist grassroots development for Thai players and coaches. The partnership will also continue to support the work of the Thaibev Academy in Bangkok in developing young footballing talent in Thailand.

Apart from Everton, Chang has been deeply involved with FC Barcelona and across its homegrown football league…it is the leader for beer brands in Asia’s football sponsorship since Q314 with a 29.2% market share, spending almost US$33.5m, the bulk of it in the Thai football league.

In other news, African bookmaker SportPesa, which has set up its European headquarters in Liverpool earlier this month, will be taking over as Everton’s new shirt sponsor, in what has been believed to be the club’s most lucrative deal.