Interviews

INTERVIEW: YouTube Creators Bethany Mota, Sam Tsui, Kurt Schneider and how they work with brand partners

October 30, 2013

The last few years have seen a new breed of content creators emerge in the online content landscape - YouTube Creators. This pioneering set are (usually) young, highly-talented publishers and artists who…

ASN INTERVIEW: Steve Dainton of the ITTF

May 14, 2012

ASN caught up with Steve Dainton, Marketing Director of the International Table Tennis Federation (ITTF) based in Singapore, to talk about his perspectives on table tennis, sports and…

INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship

September 22, 2009

Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…