Interviews

INTERVIEW: Black Eyed Peas' Apl.de.ap talks to ASN about working with sponsors

May 23, 2014

When someone as influential as hip-hop legend Apl.de.ap from the Black Eyed Peas talks, ASN listens! At Music Matters in Singapore, we got to talk to him about…

INTERVIEW: West comes to the East. Insights on Asian Branded Content from a NY-Shanghai content house

May 7, 2014

In ASN‘s continuing efforts to understand the way the industry is evolving, we interviewed a production house that has made the leap from West to East. House Films…

INTERVIEW: Content Marketing will cease to exist in 5 years. It will just 'be'

April 2, 2014

Following on from ASN's interview with US brand giant, GE (General Electric) - and the revelations about how they've shifted almost half of their media budgets to (Branded)…

INTERVIEW: GE likes to 'get familiar' with its Branded Content

March 24, 2014

ASN recently talked to leaders from the buy side and agencyland at the Festival of Media Asia (FOMA) 2014, to uncover what's happening ahead of the Asia curve.…

INTERVIEW: CHINESE BRANDS HAVE TO BE SAVVIER IN BRANDED CONTENT CREATION

March 24, 2014

ASN talks to Leo Liang, Director of Business Development at China’s web streaming giant, Youku Tudou, on how the pioneering platform has taken to Branded Content in China…

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

INTERVIEW: Fashion platforms offer more than skin-deep perception change

March 14, 2014

Almost every country in Asia has a marquee fashion event and the sector is worth USD16.5m in Sponsorship, with India the largest market capturing 29% of all Asian…

EXCLUSIVE INTERVIEW: Danny Rogers, Laneway Festival Founder

January 22, 2014

Singapore’s biggest indie music festival, Laneway, kicks off this Saturday and ASN had a chat with Danny Rogers, the brains and creative brawn behind this festival before the…

INTERVIEW: YouTube Creators Bethany Mota, Sam Tsui, Kurt Schneider and how they work with brand partners

October 30, 2013

The last few years have seen a new breed of content creators emerge in the online content landscape - YouTube Creators. This pioneering set are (usually) young, highly-talented publishers and artists who…

ASN INTERVIEW: Steve Dainton of the ITTF

May 14, 2012

ASN caught up with Steve Dainton, Marketing Director of the International Table Tennis Federation (ITTF) based in Singapore, to talk about his perspectives on table tennis, sports and…