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Interviews
ASN Interview: Former P&G executive Declares "Inevitable" Shift to Non-Traditional Media
December 18, 2015
In the competitive beauty industry, a recent trend has seen brands entering a no-holds-barred race in Non-traditional media spend as they wrestle for supremacy in Asia.
ASN INTERVIEW: Diageo reveals their killer Branded Content secret... Neuroscience
December 14, 2015
The use of data to influence the creative process may sound like a trainsmash waiting to happen, but Johnnie Walker have pulled off a coup with their one…
ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion
October 15, 2015
Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…
ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan
September 30, 2015
Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is much more complex…
ASN Interview: Malaysian Football CEO Divulges On Sea Change in Commercial Operations
September 23, 2015
Malaysian national football is a tale of two halves. On the pitch, their national team has been in the abyss. Off the pitch, the FAM, the national football…
ASN INTERVIEW: Filmmakers & Media Agencies Getting Real About Asia’s Branded Content Market
September 18, 2015
Branded Content has been a buzzword in the Asian creative industry over the past few years…However, the 64m dollar question remains as to whether the industry is fuelling…
ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene
July 16, 2015
While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…
ASN INTERVIEW: Asia's Leading Players Discuss Branded Content In The Region
June 11, 2015
At the start of the All that Matters conference, Singapore Tourism Board (STB) hosted a panel to discuss the future of Branded Content in Asia in the next…
INTERVIEW: Global Blue-chip Sponsors Share Insights On Their Asian Sponsorships
May 22, 2015
The rise of blue-chip international Art fairs in Asian cities are steadily luring investment from brands in the financial services and luxury sectors, both of whom are looking…
ASN INTERVIEW: THE ICC CHAMPION CUP'S IMPACT ON THE CHINESE & ASIAN MARKETPLACE
May 4, 2015
Boasting European football's powerhouses, the International Champions Cup (ICC) has redefined pre-season football friendlies for clubs, fans and sponsors. Asia is getting its first glimpse of the exciting…
