Insights

SPONSORSHIP IN ASIA SEES 50 PERCENT GROWTH

March 28, 2008

OgilvyAction Sports & Entertainment's General Manager, Ben Heyhoe Flint has unveiled the latest results from sponsorship monitoring database IVCast which shows an unprecedented rise in sponsorship activity in…

EXCITEMENT AND POSITIVE OLYMPIC ATTITUDE CHINA POLL REVEALS

March 11, 2008

The Ogilvy Group in China and Millward Brown ASCR have collaborated to produce a poll on overall excitement in the lead up to the coming Olympics.

CHINESE SPONSORS SEIZE RASHID STADIUM

February 12, 2008

If you had been watching the football match between China and Iraq last week, one could easily be mistaken in thinking the match was held in Mainland China.

PUBLIC DEBATE OVER STADIUM SPONSORSHIP

February 12, 2008

Beijing's main Olympic Stadium, the "Bird's Nest" has become not only a symbol of the Olympics for Chinese people, but also a source of great national pride.

ADIDAS AND NIKE HEAD TO HEAD IN KOREA

November 8, 2007

German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…

ASIAN SPONSORSHIP INDUSTRY'S STELLAR GROWTH

September 14, 2007

The Asian sponsorship market has experienced an increase in the order of 55% according to experts with sponsorship seen as being more subtle that advertising and potentially better…

EXCEPTIONAL ROI FROM BEIQI FOTON MOTOR SPONSORSHIP

May 1, 2007

Chinese truck manufacturer Beiqi Foton Motor has provided ASN with an insight into its sponsorship of the Auman-Aucom Cup National Truck Racing series.