Register
to get articles and more to your inbox
News & insights
Archive
Directory
Insights
Stubbing out 62% of sponsorship in Indonesia
April 13, 2010
Are they or aren't they?! Every day brings a conflicting story that Indonesia is going to toe the WHO line and ban tobacco advertising INCLUDING sponsorship.
More deals, lower value
March 2, 2010
The number of sponsorship deals in 2009 increased 15 % on the previous year, despite the global financial crisis according to the World Sponsorship Monitor Annual Review published…
INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship
September 22, 2009
Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…
GFC Austerity: 70% of Asian sponsors plan to reduce their budget
May 8, 2009
About 70% of all sponsor companies across the Asian region plan to cut their sponsorship budgets as a result of the global financial crisis, according to a new…
Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil
December 4, 2008
National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…
Proctor & Gamble Tops CCTV Spending for Fifth Year
November 28, 2008
For the fifth year running, Proctor & Gamble has become the overall highest bidder at the CCTV prime resource auction, spending a total of 515 million RMB, up…
Report: Telcos, new media and Betting the best sponsorship in a downturn
November 22, 2008
Sports that have a global profile and strong support bases in the Middle East, India and Asia are likely to make Sponsorship market share gains through the global…
US$1.89 Billion: Olympic Sponsorship Lifts Coca-Cola's Third Quarter Profits
October 17, 2008
The Coca-Cola Company this week announced its sponsorship of the Beijing Olympic Games increased international sales, leading to a better than expected third-quarter profit. The company said Wednesday…
Coca-Cola Finishes Top of Olympic Performance Index
August 24, 2008
Coca-Cola has finished top of the Olympic Performance Index (OP), which measures the marketing performance of brands before, during and after the Games against their competitors.
McDonald's Coca-Cola Adidas Combine for Marketing Push
July 30, 2008
MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…
