Insights

GFC Austerity: 70% of Asian sponsors plan to reduce their budget

May 8, 2009

About 70% of all sponsor companies across the Asian region plan to cut their sponsorship budgets as a result of the global financial crisis, according to a new…

Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil

December 4, 2008

National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…

Proctor & Gamble Tops CCTV Spending for Fifth Year

November 28, 2008

For the fifth year running, Proctor & Gamble has become the overall highest bidder at the CCTV prime resource auction, spending a total of 515 million RMB, up…

Report: Telcos, new media and Betting the best sponsorship in a downturn

November 22, 2008

Sports that have a global profile and strong support bases in the Middle East, India and Asia are likely to make Sponsorship market share gains through the global…

US$1.89 Billion: Olympic Sponsorship Lifts Coca-Cola's Third Quarter Profits

October 17, 2008

The Coca-Cola Company this week announced its sponsorship of the Beijing Olympic Games increased international sales, leading to a better than expected third-quarter profit. The company said Wednesday…

Coca-Cola Finishes Top of Olympic Performance Index

August 24, 2008

Coca-Cola has finished top of the Olympic Performance Index (OP), which measures the marketing performance of brands before, during and after the Games against their competitors.

McDonald's Coca-Cola Adidas Combine for Marketing Push

July 30, 2008

MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…