Insights

Proctor & Gamble Tops CCTV Spending for Fifth Year

November 28, 2008

For the fifth year running, Proctor & Gamble has become the overall highest bidder at the CCTV prime resource auction, spending a total of 515 million RMB, up…

Report: Telcos, new media and Betting the best sponsorship in a downturn

November 22, 2008

Sports that have a global profile and strong support bases in the Middle East, India and Asia are likely to make Sponsorship market share gains through the global…

US$1.89 Billion: Olympic Sponsorship Lifts Coca-Cola's Third Quarter Profits

October 17, 2008

The Coca-Cola Company this week announced its sponsorship of the Beijing Olympic Games increased international sales, leading to a better than expected third-quarter profit. The company said Wednesday…

Coca-Cola Finishes Top of Olympic Performance Index

August 24, 2008

Coca-Cola has finished top of the Olympic Performance Index (OP), which measures the marketing performance of brands before, during and after the Games against their competitors.

McDonald's Coca-Cola Adidas Combine for Marketing Push

July 30, 2008

MacDonald's, Coca-Cola and Adidas, this week formally announced the beginning of a joint marketing campaign to be launched in Beijing and throughout China. The three Olympic sponsors will…

Nike's Sponsorship Brings R&D Challenges

July 18, 2008

As a sponsor of 22 Chinese sporting associations, Nike has taken on the biggest design challenge in company history.

Latest from R3 & CSM: Coca-Cola Dominates Olympic Marketing

July 11, 2008

New research recently released by R3 and CSM shows that Coca-Cola and Yili Milk continue to dominate the Olympic marketing arena.

Is Sponsorship the New Censorship?

June 6, 2008

Actress Sharon Stone's recent assertion that the Sichuan earthquake could be "karma" for wrongs in Tibet has triggered a public outcry in China.

NIKE AND ADIDAS BATTLE FOR SUPREMACY IN CHINA

April 8, 2008

Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…

SPONSORSHIP IN ASIA SEES 50 PERCENT GROWTH

March 28, 2008

OgilvyAction Sports & Entertainment's General Manager, Ben Heyhoe Flint has unveiled the latest results from sponsorship monitoring database IVCast which shows an unprecedented rise in sponsorship activity in…