Insights

ASN INSIGHT: Who is to blame for the continually haphazard Media Sponsorship in Asia: the Agencies or the Networks?

December 17, 2015

This week, we already have featured some superb Branded Content from whisky manufacturer, Johnnie Walker. Unfortunately, these global examples that appear in media in Asia are putting home-grown…

Five Lessons Brands Can Learn From the Best YouTubers

December 14, 2015

With Millennials consuming more video content on their mobiles and influenced by YouTubers on their purchasing decisions, brands are certainly paying heed beyond the hordes of screaming teenage…

ASN INTERVIEW: Diageo reveals their killer Branded Content secret... Neuroscience

December 14, 2015

The use of data to influence the creative process may sound like a trainsmash waiting to happen, but Johnnie Walker have pulled off a coup with their one…

Is Malaysia Losing Its Credibility To Host International Sports & Entertainment Platforms?

December 10, 2015

Malaysia’s reputation as a host of international sports and entertainment events has been dealt another blow as the Women’s World Squash Championships in Kuala Lumpur has been called…

DHL Builds Brand Awareness By Localising Global Partnerships

December 2, 2015

Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…

Local Auto And Dairy Giants Bid Big On CCTV Sponsorship Auction

November 20, 2015

Chinese state broadcaster China Central Television (CCTV) took in USD752m at its annual auction of prime time advertising and Sponsorship rights, with the biggest bids coming from the…

Indonesia’s Traditional Ad Industry Slumps But Sponsorship Looks Rosy

November 6, 2015

A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with the stormy predicament,…

ASN Upweights Forecasts for Sponsorship & Branded Content spend for 2015

November 4, 2015

ASN has revised its forecasts for Sponsorship & Branded Content spend for 2015 after a late surge in investment in Q4.

Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship

October 29, 2015

Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.

Nissan Hedges On Cricket Sponsorship As It Courts India

October 14, 2015

Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…