Insights

Asian Tourism Body Looks Beyond Spots & Dots To Bag European League Partnership

May 27, 2016

While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…

Forecast: How Will Singapore’s Sponsorship Market be hit by the Impending Recession?

May 25, 2016

Dark clouds of recession are hovering over Singapore as the manufacturing and services industries are on a wane while corporate debt levels are at a record high. We…

Asia Proves To Be A Goldmine For Non-Alcoholic Beverage Brands

May 24, 2016

With the rise of urbanisation and increasing disposable incomes in Asia’s emerging markets, the continent is tipped to be the primary growth hotspot for non-alcoholic beverage drinks in…

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

Real Estate Firm Raises Eyebrows With Irrational Legend Zidane

May 16, 2016

An unusual deal has been struck between French football legend, Zinedine Zidane, and Indian real estate developer Kanakia Spaces for its latest residential project in Mumbai.

Koreans Are Gluttons For Online Video: Lessons For Brands

April 29, 2016

With the ubiquity of multi-screens and the value of online video in the Asia-Pacific market, Google has zeroed in on one of the biggest video consumption markets, South…

Brands Get Easy On The Ears: Affluent Chinese Are Voracious Music Listeners

April 22, 2016

Chinese marketers have grown to realise music is an effective means of engaging with local consumers, particularly affluent ones, and will be encouraged by a new report from…

Homegrown YouTube Content Creation Generating 80% More Watchtime Year-on-Year: India

March 18, 2016

YouTube India has recently announced that local content creators Culture Machine, Only Much Louder (OML), Qyuki, and The Viral Fever (TVF) are set to launch new original properties…

LG India Eyes Sporting Partnerships For Growth

February 8, 2016

LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…