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Brands Still Wary Of Celeb Endorsement Strategy: India
August 18, 2017
The relationship between brands and celebrities in India appears to be entering another cautious phase. Observers are divided as to the reasons why but the data is unequivocal.
Financial Groups Profit from Korean Womens Golf Sponsorship
August 17, 2017
Golf and the financial industry have always been a great fit, and this is the case for the South Korean Womens golf scene who have enjoyed years of…
Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase
July 17, 2017
Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.
Wearable usage set to double: what’s in it for the Sponsorship world?
June 29, 2017
The Wearable technology market has been growing steadily recently, with players from the Valley rubbing shoulders with a host of smaller companies and startups. But what's in it…
Will Brands Bite Into Causeway Version of The Voice?
June 8, 2017
Buoyed by the popularity of the variety show import "The Voice" in other Asian markets - as well as other more home-grown variety shows such as Sing! China…
Report: Brands Should Give Gen Z Opportunities To Be In Control
May 30, 2017
Marketers are paying more attention to Gen Z as 16-19-year-olds become a key consumer force across many categories.
Logo Mayhem Diminishes IPL’s Effectiveness
May 23, 2017
The IPL is one of the most lucrative sporting properties in Asia, but in an effort to pack as much branding as possible onto the teams, many advertisers…
Tech Sponsorship Rising 44% in Asia: This Time it's GoDaddy & MMA
May 20, 2017
Asia’s largest sports media property, ONE Championship has secured a partnership deal with GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures.
Report: Most UK Consumers Find Branded Content Forgettable
April 26, 2017
80% of consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new…
Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia
April 12, 2017
In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…
