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French Tennis Sponsors TV Star... But The Sport Softened In 2016
March 16, 2017
The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.
Malaysia Airports Backs KL2017
March 15, 2017
Sponsorship for the 29th SEA Games and ASEAN Para Games (KL 2017) has reached 84% of the US$18m target on the back of its latest sponsorship deal.
Report: Western Luxury Brands Slow To Embrace Digital In China
March 9, 2017
Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.
Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market
March 8, 2017
While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…
Report: Measure Branded Content on Emotions, not just CTRs
February 24, 2017
Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.
Report: How To Impress China’s Mass Affluent Males
February 20, 2017
Whichever way you look at China, it's big. Population, TV ratings, the size of the Sponsorship market and so on. But every large mass can always be broken…
Challenger Insurance Company Dives Into Singapore’s Sponsorship Market
February 9, 2017
The 48th edition of Singapore’s Annual Youth Swimming Championships has bagged a new title sponsor from the insurance sector, racking up yet another deal for a platform that…
Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?
January 11, 2017
Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.
Report: Edelman Japan Reveals Tokyo 2020 Sponsors Must Prioritise Building A Legacy
December 12, 2016
With the Tokyo 2020 Olympics hype building up, major Japanese companies have been quick to join the sporting bandwagon with significant sponsorship investments.
Report: L2 Reveals International Cosmetic Brands Flock To Live-Streaming In China
November 24, 2016
With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.
