Register
to get articles and more to your inbox
News & insights
Archive
Directory
Insights
Report: Over 90% Indian Marketers To Launch Influencer Campaigns In 2018
January 13, 2018
Almost 92% of marketers in India are expected to launch at least one influencer campaign in 2018 according to a recent study by Zefmo, a leading influencer marketing…
Will Lotte's Sponsorship Investment Rise In India?
January 12, 2018
The confectionery arm of South Korean conglomerate Lotte has big ambitions in India and hopes the nation would contribute to 5% of its US$5b global revenues by 2020.
Chinese Firms Drive 2018 Asian Games Sponsorship Revenue
November 10, 2017
Three Chinese companies have given a financial boost to the 2018 Asian Games in Indonesia by sealing sponsorship deals last week.
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
Colgate Reduces Marketing Spends In India; Category Competition Growing
October 20, 2017
FMCG major Colgate-Palmolive has reduced marketing expenses in India by 7% and its Sponsorship investments are still jittery.
Ikea Eyes Southeast Asian Expansion, But Sponsorship To Remain Low
October 12, 2017
Vietnam and the Philippines have been announced as the next two markets in Ikea’s expansion strategy in the Asean region, along with a new e-commerce presence in Singapore…
Amorepacific Focuses On Southeast Asia
September 19, 2017
South Korea’s biggest cosmetics maker Amorepacific is creating new lines of products to suit Muslims and darker-skinned women in the Asean region as it tries to make up…
Brands Still Wary Of Celeb Endorsement Strategy: India
August 18, 2017
The relationship between brands and celebrities in India appears to be entering another cautious phase. Observers are divided as to the reasons why but the data is unequivocal.
Financial Groups Profit from Korean Womens Golf Sponsorship
August 17, 2017
Golf and the financial industry have always been a great fit, and this is the case for the South Korean Womens golf scene who have enjoyed years of…
Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase
July 17, 2017
Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.
