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The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
Luxury Brands Bitten By China’s Live-Streaming Bug
April 4, 2018
Major luxury brands are hopping onto China’s live-streaming trend as Fashion Week in European cities offers new opportunities to engage Chinese consumers.
Nike Reveals Influencer Strategy: Turns Usual Model On Its Head
March 23, 2018
Nike has turned the most recent interpretation of Influencer Marketing on its head - where brands pay 'social celebrities' to promote their product or service - by stating…
Report: India’s Sports Sponsorship Hits US$1b Landmark On Back Of Strong Growth
March 23, 2018
The investment in India’s sports Sponsorship industry has reached the US$1b mark for the first time in 2017, according to the latest report by media agency GroupM and…
Is The Gloss of South Asia's T20 Leagues Scratching Off?
March 20, 2018
Despite the gloss of the apparently almighty Indian Premier League (IPL) all is not entirely well in the T20 landscape in South Asia. Pakistan Super League franchises are…
L’Oreal Trumpets AI For Marketing Efforts
March 20, 2018
Artificial intelligence (AI) could potentially help marketers work faster, smarter and at scale, according to Rachel Weiss, VP of innovation and entrepreneurship at L'Oreal.
Coca-Cola India Discloses Digital Strategy
March 12, 2018
The Coca-Cola Company, home to some of India’s biggest beverage brands including local favourites Thums Up and Maaza, is ramping up its digital content marketing to tell better…
L2 Study Reveals Why Luxury Brands Need KOLs For We Chat Campaigns
March 2, 2018
WeChat has been touted as a must-have tool for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement…
Case Study: 3 Marketing Lessons From Thai Hit TV Show The Mask Singer
February 28, 2018
The concept behind Workpoint Digital TV’s The Mask Singer - a weekly Thai music reality TV show featuring performing masked celebrities - might be simple but it has…
Nissan's Infiniti Revs Up Consumer Engagement Drive For Asian Growth
February 23, 2018
Nissan’s Infiniti is revving up localised versions of its first global branding campaign, 'Beyond Your Numbers' in Asia to win the hearts of consumers there.
