Insights

L’Oreal Trumpets AI For Marketing Efforts

March 20, 2018

Artificial intelligence (AI) could potentially help marketers work faster, smarter and at scale, according to Rachel Weiss, VP of innovation and entrepreneurship at L'Oreal.

Coca-Cola India Discloses Digital Strategy

March 12, 2018

The Coca-Cola Company, home to some of India’s biggest beverage brands including local favourites Thums Up and Maaza, is ramping up its digital content marketing to tell better…

L2 Study Reveals Why Luxury Brands Need KOLs For We Chat Campaigns

March 2, 2018

WeChat has been touted as a must-have tool for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement…

Case Study: 3 Marketing Lessons From Thai Hit TV Show The Mask Singer

February 28, 2018

The concept behind Workpoint Digital TV’s The Mask Singer - a weekly Thai music reality TV show featuring performing masked celebrities - might be simple but it has…

Nissan's Infiniti Revs Up Consumer Engagement Drive For Asian Growth

February 23, 2018

Nissan’s Infiniti is revving up localised versions of its first global branding campaign, 'Beyond Your Numbers' in Asia to win the hearts of consumers there.

Economic Uncertainty Enshrouds Philippines in 2018

February 6, 2018

Clouds of economic uncertainty will fog the Philippines market in 2018 as the political climate, changes in taxation and slow infrastructure development will affect GDP growth and therefore…

Is TCL Skewing Towards Global Sporting Properties & Stars?

February 6, 2018

Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.

Kelantan FA Struggles To Stay In MSL

January 17, 2018

The Kelantan FA (Kafa) is struggling to reach a budget of US$2.52m required to finance its football team for the upcoming Malaysia Super League (MSL) season.

Report: Over 90% Indian Marketers To Launch Influencer Campaigns In 2018

January 13, 2018

Almost 92% of marketers in India are expected to launch at least one influencer campaign in 2018 according to a recent study by Zefmo, a leading influencer marketing…

Will Lotte's Sponsorship Investment Rise In India?

January 12, 2018

The confectionery arm of South Korean conglomerate Lotte has big ambitions in India and hopes the nation would contribute to 5% of its US$5b global revenues by 2020.