Insights

Asia’s Next Top Model's Record Audience Boosts Sponsors

September 5, 2018

In recent years, reality TV series Asia’s Next Top Model (AsNTM) has been a magnet for lifestyle brand collaborations and season 6 continues being so.

India’s FMCG Major Parle Finally Dives Into Branded Content

August 25, 2018

India’s homegrown FMCG giant Parle has finally plunged into the Branded Content world in its latest campaign to engage consumers.

Content Marketing Is The Top Strategy In India, Say 57% Marketers

August 10, 2018

Social media marketing in India faced a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet and…

Report: IPL 2018 Brand Value Rises By A Billion To US$6.3B

August 9, 2018

The brand value of the Indian Premier League (IPL) has reported a 19% rise to US$6.3 billion in 2018 after an independent valuation.

Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship

August 1, 2018

English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…

How A Box Office Hit Can Double a Star's Endorsement Fees Overnight

July 31, 2018

The hit movie Sanju - a biographical movie depicting Indian actor Sanjay Dutt which has grossed close to US$100m in Indian box offices - has reportedly enabled its…

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

Mastercard Focuses On Experiential Marketing

July 21, 2018

Mastercard is banking on experiential marketing to engage consumers around their passion points, a transition that partly mirrors a company stance that traditional advertising is “dead”.

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…