Register
to get articles and more to your inbox
News & insights
Archive
Directory
Industry
Chelsea FC Widens Chinese Content Reach With Weibo Deal
November 13, 2020
Chelsea FC have become the first English Premier League club to partner Weibo, the Sina-owned Chinese…
Vietnamese GP Dropped From 2021 Formula One Calendar
November 12, 2020
In a major blow to Southeast Asian motor racing fans, the Vietnamese Grand Prix has been…
Nike Unleashes Sleek Esports Spot In China
October 16, 2020
The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…
Qatar Airways Continues Sponsorship Portfolio Thanks To Government Bailout
October 1, 2020
With the pandemic battering the global airline industry, Qatar Airways has received a funding bailout from…
Tata Tiscon Continues Backing Its Short Film Series To Celebrate Engineering
September 18, 2020
India’s leading steel rebar maker Tata Tiscon and its creative partner Wunderman Thompson (Kolkata) have launched…
Anti-China Sponsor Sentiment Spreads To Australia: Huawei Forced to End Longest Partnership
September 3, 2020
Chinese telco Huawei announced earlier this week that it is ending its oldest major sporting sponsorship deal.…
South Korean Stadiums Return To Empty Stands As COVID-19 Surges
August 20, 2020
Less than a month after welcoming fans back to stadiums, professional sports teams in Seoul and…
Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time
August 20, 2020
Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…
IPL Seeks New Title Sponsor As Vivo is Given Out, Amid Anti-China Sentiment
August 5, 2020
Despite the BCCI's recent proclamations that all is well with their main partner Vivo, the incumbent…
Suning-owned Inter Milan Continues Social Media Rise In China
August 5, 2020
Serie A giants Inter Milan have seen their social media following in China rise to six…
