Register
to get articles and more to your inbox
News & insights
Archive
Directory
Industry
Beijing 2022 Piques Sponsorship Activation: Brands Still Cautious In “New Normal”
February 11, 2021
The Chinese winter sports industry has seen a leap in retail-related sales with less than a…
Vivo Set To Sever Ties With IPL Due To Political Pressure
February 9, 2021
Indian Premier League (IPL) title sponsor Vivo is poised to rescind its deal with the Board…
EPL’s Burnley Scours Asia For New Shirt Sponsor
February 6, 2021
English Premier League club Burnley are trying to hunt for a replacement for their current shirt…
Tokyo 2020 Domestic Sponsors Keep Faith With The Games
January 7, 2021
Tokyo 2020 Olympic organising committee have announced all 68 domestic sponsors have agreed in principle to…
French Footballer Breaks Huawei Deal Due To Human Rights Abuse
December 11, 2020
French football striker Antoine Griezmann has severed his commercial ties with Huawei, citing the reports that…
Tokyo 2020 Tipped To Be The Most Expensive Summer Olympics
December 4, 2020
Organisers of the postponed Tokyo 2020 Olympics are estimating that the event’s delay will cost US$1.9b,…
Tencent Eyes Growth In Virtual Music Entertainment
December 3, 2020
China’s Tencent Music Entertainment Group (TME) has invested in Wave, one of the fast-emerging players of…
Resurgent Premier League Club Eyes Asian Expansion Through Roc Nation
November 26, 2020
Leeds United have become the first Premier League club to seal a partnership with Roc Nation,…
How does the ISL's Sponsorship Scorecard Stack Up In 2020?
November 20, 2020
The Indian Super League (ISL) - the 'premier league' of football (soccer) in India - has…
Chelsea FC Widens Chinese Content Reach With Weibo Deal
November 13, 2020
Chelsea FC have become the first English Premier League club to partner Weibo, the Sina-owned Chinese…
