Industry

The North Face Spurs China’s Adventure Sports Culture

February 7, 2014

With polluted megacities and people leading very stressful lives, rediscovering nature through outdoor activities such as hiking, camping and climbing might be what the Chinese need.

Star India Teams Up With Times Internet On IPL Season 7

January 30, 2014

The Indian national cricket team’s chief sponsor, Star India, has tied up with Times Internet, the digital arm of The Times of India Group, for the digital distribution…

China’s Theme Park Battle Looms

January 9, 2014

Real estate developer Dalian Wanda, which is headed by China’s wealthiest person, Wang Jianlin, plans to spend US$5 billion to build a theme park to rival Shanghai Disney…

China’s Video Game Market Worth US$13.7 Billion

January 7, 2014

Over 490 million people, more than a third of China’s total population, played video games in the country last year, according to the latest report from China Games…

MTS Discover: A Trailblazer For Indian Musicians

January 2, 2014

MTS, the telecom brand from Sistema Shyam TeleServices, has launched MTS Discover (http://www.MTSDiscover.com), an online platform that enables aspiring musicians to play at gigs and music festivals happening…

Korean Actor Won Bin Spreads Some Christmas Joy

December 27, 2013

The 36-year-old thespian, a brand ambassador for Tong Yang Life Insurance Company (082640.KS), recently led a charity drive in a foundation shelter for cancer-stricken children.

Experts Predict China E-Commerce Boom

December 20, 2013

With an estimated 271 million online shoppers spending US$40,000 per second, China’s e-commerce industry is touted to be one of the world’s largest with more growth forecast.

Sippys Gunning For Success With Brand Sholay

December 17, 2013

Fresh from spending a whopping Rs 25 crore (US$403,500) to release the 3D version of Bollywood classic Sholay, the Sippys are in the process of launching full-fledged merchandise…