Industry

What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?

December 19, 2014

Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…

Candy Crush Eyes India’s Female Youth Market

December 8, 2014

King Digital Entertainment PLC, the London-based developer of popular online and mobile game Candy Crush, has announced an exclusive licensing deal with Mumbai-based Dream Theatre.

Brand New Media Ventures Into Philippines Online TV Industry

December 5, 2014

Sydney-based global digital media and content marketing firm Brand New Media and major Filipino broadcaster TV 5 are slated to launch 4ME, a multi-channel Internet TV Network in…

Disney Eyes China’s Content Market

November 24, 2014

In a move to cement its position in China’s burgeoning content market, Walt Disney Co. has expanded the portfolio of its 15-year partnership with state-owned Shanghai Media Group…

Sponsorship on The Agenda For Jakarta Muay Thai Tournament

November 21, 2014

Naksoo Muay Thai Fight, an international tournament scheduled to take place at the Pertamina Simprug Sports Hall in Jakarta in December, aims to highlight the emergence of the…

Funny or Die Gets An Asian Spinoff

November 18, 2014

Be Funny Studios, a partnership with the Will Ferrell co-founded comedy website "Funny or Die", Creative Artists Agency and Korean public relations firm Prain, was recently launched in…

Youku Tudou Bags The Voice Kids Exclusive Rights

November 13, 2014

Following its deal with Endemol to produce China’s Big Brother, China’s largest online video giant Youku Tudou, has snagged an exclusive rights to produce a Chinese version of…

Xiaomi Pumps In US$1 Billion For Content Creation

November 7, 2014

Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly growing consumer market.

China’s Big Brother Set For Exclusive Web Debut

November 3, 2014

Fifteen years after debuting in the Netherlands, global reality television phenomenon Big Brother is slated for its Chinese debut on popular video site Youku Tudou in early 2015.

Marquee Rugby Match In Sports Hub Cancelled

October 21, 2014

The pitch woes in Singapore’s revamped National Stadium have forced the cancellation of next month’s titanic clash between Maori All Blacks and Asia-Pacific Barbarians.