January 12, 2015
A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.
January 9, 2015
According to a recent global study by Zenith Optimedia, there are 5 simple ways to winning over Millennials - that elusive generation of liberalised, jacked-in twenty/thirty-somethings - and…
December 31, 2014
Despite the blanket ban on The Interview in most parts of Asia, including Korea, China, and Japan, the Seth Rogen-James Franco satire has reached an eager Asian audience…
December 19, 2014
Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…
December 8, 2014
King Digital Entertainment PLC, the London-based developer of popular online and mobile game Candy Crush, has announced an exclusive licensing deal with Mumbai-based Dream Theatre.
December 5, 2014
Sydney-based global digital media and content marketing firm Brand New Media and major Filipino broadcaster TV 5 are slated to launch 4ME, a multi-channel Internet TV Network in…
November 24, 2014
In a move to cement its position in China’s burgeoning content market, Walt Disney Co. has expanded the portfolio of its 15-year partnership with state-owned Shanghai Media Group…
November 21, 2014
Naksoo Muay Thai Fight, an international tournament scheduled to take place at the Pertamina Simprug Sports Hall in Jakarta in December, aims to highlight the emergence of the…
November 18, 2014
Be Funny Studios, a partnership with the Will Ferrell co-founded comedy website "Funny or Die", Creative Artists Agency and Korean public relations firm Prain, was recently launched in…
November 13, 2014
Following its deal with Endemol to produce China’s Big Brother, China’s largest online video giant Youku Tudou, has snagged an exclusive rights to produce a Chinese version of…