Industry

ASN POV: The Lowdown on YouTube's Branded Content "Guidelines"

March 6, 2015

With news of YouTube’s regulatory changes for Branded Content making the headlines last week, advertisers and multi-channel networks (MCNs) have been expecting this inevitability

Sohu Invests In Saturday Night Live Remake Rights For China

March 3, 2015

Online video portal Sohu is set to partner Lorne Michaels’ Broadway Video to adapt long running satirical sketch show Saturday Night Live for Chinese audiences.

Mohun Bagan Faces Sponsorship Woes

February 18, 2015

One of Asia’s oldest football clubs, Kolkata-based Mohun Bagan faces a funding crisis, despite its status as the most well-supported and successful team in India.

Rise Of Homegrown Web TV Dramas in China…Will Sponsors Bite?

February 11, 2015

Local online TV dramas are tipped for major growth in China this year, industry experts claim, with revenues expected to surpass the USD320m mark.

ASN INSIGHT: Dancing To Sync... Will More Corporations Go The Unilever Way?

February 6, 2015

Specialist music agency Big Sync Music has been appointed by Unilever (ULVR.LN) as the single supplier for its music services across all of its brands worldwide.

LeTV Continues Entertainment-Tech Trend In China

January 30, 2015

Chinese entertainment company LeTV, which expects at least a whopping 180% YOY revenue growth in fiscal year 2014, plans to launch its own smartphone within the next 100…

GoPro Channel Sizzles On LG Smart TVs

January 22, 2015

Following the introduction of seven new OLED TVs at CES 2015, LG has also tied up several new content partnerships for their WebOS TV software.

Indian Media Bigwigs Invest In Digital

January 21, 2015

One of India’s leading entrepreneur and social philanthropist, Ronnie Screwvala will join forces with the former Group CEO of Network 18, B Saikumar, to launch a major digital…

ASN FORECAST: The Future of Sponsorship. Three CES trends that will shake things up

January 19, 2015

Flying drones, self-driven cars, 4k televisions and smart wearables… every year, the giant tech expo CES throws up a plethora of gizmos. Some are bonkers (Wi-fi kettles anyone?),…

Vuclip Partners Indosat

January 17, 2015

Indie mobile video-on-demand service Vuclip has scored a coup by securing a deal with Indonesian telco Indosat to offer its services to the latter’s 54m+ subscribers.