Industry

Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.

How Sponsorship can Influence Millennials (and their Wallets)?

January 9, 2015

According to a recent global study by Zenith Optimedia, there are 5 simple ways to winning over Millennials - that elusive generation of liberalised, jacked-in twenty/thirty-somethings - and…

Korean Hip-Hop Stars Mull Legal Action on The Interview

December 31, 2014

Despite the blanket ban on The Interview in most parts of Asia, including Korea, China, and Japan, the Seth Rogen-James Franco satire has reached an eager Asian audience…

What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?

December 19, 2014

Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…

Candy Crush Eyes India’s Female Youth Market

December 8, 2014

King Digital Entertainment PLC, the London-based developer of popular online and mobile game Candy Crush, has announced an exclusive licensing deal with Mumbai-based Dream Theatre.

Brand New Media Ventures Into Philippines Online TV Industry

December 5, 2014

Sydney-based global digital media and content marketing firm Brand New Media and major Filipino broadcaster TV 5 are slated to launch 4ME, a multi-channel Internet TV Network in…

Disney Eyes China’s Content Market

November 24, 2014

In a move to cement its position in China’s burgeoning content market, Walt Disney Co. has expanded the portfolio of its 15-year partnership with state-owned Shanghai Media Group…

Sponsorship on The Agenda For Jakarta Muay Thai Tournament

November 21, 2014

Naksoo Muay Thai Fight, an international tournament scheduled to take place at the Pertamina Simprug Sports Hall in Jakarta in December, aims to highlight the emergence of the…

Funny or Die Gets An Asian Spinoff

November 18, 2014

Be Funny Studios, a partnership with the Will Ferrell co-founded comedy website "Funny or Die", Creative Artists Agency and Korean public relations firm Prain, was recently launched in…

Youku Tudou Bags The Voice Kids Exclusive Rights

November 13, 2014

Following its deal with Endemol to produce China’s Big Brother, China’s largest online video giant Youku Tudou, has snagged an exclusive rights to produce a Chinese version of…