Industry

Dalian Wanda Drives China’s Branded Children’s Entertainment

August 15, 2014

Chinese real estate and cinema chain giant Dalian Wanda Group is planning to become the nation’s biggest children’s entertainment company by building 200 mini theme parks by 2020,…

ASN INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

ASN Verdict: Hyundai FIFAWC 2014 Activation "needed more originality"

July 14, 2014

Well it's all over. The FIFA World Cup 2014 has run its course and this week ASN looks back at all the sponsor activation from around the world.…

Transformers 4: Some Chinese Brands Displeased With Product Placement

July 11, 2014

Some Chinese firms, which invested heavily to have their brands featured in the latest Transformers movie, Age of Extinction, are disappointed about the lacklustre product placements, and at…

Longer TVCs Gaining Traction In Korea

July 3, 2014

Korea’s advertising industry is keeping up with the global trend of the growing presence of TV commercials spanning over 30 seconds.

BPL Partners Indian Super League (ISL)

June 23, 2014

Ahead of the debut season of the Indian Super League(ISL) in September, organisers of the tournament have signed a partnership with the Barclays Premier League(BPL).

Japan’s Fuji TV & China’s iQIYI Collaborate On Drama Series

June 18, 2014

Japan’s Fuji TV and China’s iQiyi video streaming site, which is owned by Baidu, are collaborating on Mysterious Summer, a 15-episode drama series.

Tokyo 2020 Addresses Escalating Venue Budget

June 11, 2014

The Tokyo 2020 Olympic Games committee has revealed that members are re-evaluating their venue plans amid budgetary concerns.

MCFC Partners Thai Youth Football Tournament

June 2, 2014

EPL champions Manchester City has entered into a two-year marketing partnership to promote Seven Shoot, a popular 7-a-side youth football tournament in Thailand.

Kerala Leads The Mobile Movie Games Race In India

May 30, 2014

With one of the highest smartphone user demographics in the nation and a flourishing film industry, Kerala is set to become the hotspot for creating movie-based mobile games…