Industry

Speculation Rife On India Making Its First Olympic Hosting Bid

April 24, 2015

IOC’s head honcho Thomas Bach is set to meet India's Prime Minister Narendra Modi next Monday amid growing expectations the populous nation may make its inaugural, long overdue…

Kiwi Rugby Keen To Attract Asian Sponsorship Dollars

April 23, 2015

New Zealand Rugby, the national sports association, is on the hunt for Asian corporate sponsors; banking on the publicity hype behind Japan hosting the Rugby World Cup 2019…

MLB Continues Batting For Youth As It Expands In China

April 20, 2015

Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more organic approach in…

China’s Muay Thai Scene Gets A Sponsorship Fillip From Newbie

April 16, 2015

China’s Muay Thai industry has received a sponsorship boost from an unlikely source; Nanjing based China United Travel, which specialises in developing and operating hot springs resorts around…

Coca-Cola India Tipped To Acquire Equity Stake In IPTL

April 1, 2015

Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…

Alibaba Partners Shanghai Film Festival

March 30, 2015

Chinese e-commerce and entertainment giant Alibaba has agreed a three-year partnership with the Shanghai International Film Festival (SIFF).

Wolf Totem Copyright Kerfuffle In China

March 23, 2015

State-owned film company China Film Group has taken legal action against popular online video sites Youku Tudou, Baidu and Sina Weibo for copyright infringement of Sino-French production Wolf…

Graphic India Raises USD2.8m In Capital

March 19, 2015

Indian digital comics and animation house Graphic India, founded by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman in January 2013, has raised another USD2.8 million in…

ASN POV: The Lowdown on YouTube's Branded Content "Guidelines"

March 6, 2015

With news of YouTube’s regulatory changes for Branded Content making the headlines last week, advertisers and multi-channel networks (MCNs) have been expecting this inevitability

Sohu Invests In Saturday Night Live Remake Rights For China

March 3, 2015

Online video portal Sohu is set to partner Lorne Michaels’ Broadway Video to adapt long running satirical sketch show Saturday Night Live for Chinese audiences.