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Etihad Airways Quashes Inter Milan Sponsorship Speculation
October 21, 2015
Etihad Airways has firmly distanced itself from a lucrative sponsorship deal with Serie A football club Inter Milan, which is owned by Indonesian tycoon Erick Thohir.
Money Lender Backlash Responsible For Korean Actress Severing Endorsement Ties With Financial Group
September 25, 2015
Korean actress Ko So Young, 42, has apologised for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended her commercial ties…
Mobile Content Primed For Growth In India: Education, Investment, Innovation & Integration Are The Keys
September 23, 2015
A recent study has revealed that 75% of Indian marketers are allocating 10% or under from their budgets to mobile [compared to 66% of APAC marketers].
ASN INTERVIEW: Filmmakers & Media Agencies Getting Real About Asia’s Branded Content Market
September 18, 2015
Branded Content has been a buzzword in the Asian creative industry over the past few years…However, the 64m dollar question remains as to whether the industry is fuelling…
Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%
September 16, 2015
Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…
Thailand Tipped For SVOD First Wave Revolution, Local Content Industry Also Poised For Boom
September 15, 2015
Free-to-air and pay-TV presently dominate Thailand's entertainment industry but streaming video on demand (SVOD) is slated to become an emerging sector, with ten players jousting for market share…
Celebrity Endorsements Hold Little Sway In Asia; Celebs Experience More Social Backlash
September 8, 2015
Celebrity endorsement may well attract huge backing in many Asian markets but there are cracks appearing in the medium with celebrities being implicated in corporate wrongdoings across many…
ASN Affirms 2015 Forecast for Non-traditional Media. China, Celebs & SEA Games Moving the Needle
September 3, 2015
ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts for expenditure across…
STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow
September 2, 2015
Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to US$226m, according to…
Chinese Film Biggies Post Strong Revenue Growth Despite Stock Market Miasma
August 26, 2015
Despite a turbulent stock market slump and bleak outlook for the world's second largest economy, China's major film companies have all reported healthy figures for the first half…
