Industry

REPORT: India Sports Sponsorship Landscape Continues To Grow

April 6, 2016

The Indian sports sponsorship market grew 12% from US$695.3m in 2014 to US$781m in 2015, according to the recently released ESP Properties Sportzpower report. With ad spending in…

Social Figures Up In Arms As Body Art Goes Corporate With Company Logo Tattoos

April 1, 2016

Reaction has been swift to a new style of publicity campaign that has seen young attractive people brand their bodies with corporate tattoos, with company logos featuring prominently…

India Today Partners Bollywood’s Finest Filmmakers To Rev Up Mobile Content

March 29, 2016

Delhi-based media conglomerate Living Media, which owns a plethora of media outlets, including news channel and magazine India Today has secured collaborations with some of the most sought-after…

Singaporean Media Giant SPH Scales Up Branded Content Game With New Stake

March 25, 2016

Singapore Press Holdings (SPH), publisher of one of the region's oldest newspapers The Straits Times, has acquired a 35% stake worth almost USD5m in video content firm Brand…

Partnerships Drive Record Revenue At Chinese Super League

March 24, 2016

The annual revenue for the Chinese Super League (CSL) this season has hit new levels at USD230m, according to industry reports.

Thailand Welcomes Local Versions of The Hollywood Reporter and Billboard

March 23, 2016

The Hollywood Reporter (THR) and Billboard are venturing into Thailand following a recent partnership with Southeast Asia media company Fierce Publishing.

Thailand Welcomes Local Versions of The Hollywood Reporter & Billboard

March 23, 2016

The Hollywood Reporter (THR) and Billboard are venturing into Thailand following a recent partnership with Southeast Asia media company Fierce Publishing.

Homegrown YouTube Content Creation Generating 80% More Watchtime Year-on-Year: India

March 18, 2016

YouTube India has recently announced that local content creators Culture Machine, Only Much Louder (OML), Qyuki, and The Viral Fever (TVF) are set to launch new original properties…

Flipkart Banks On Native Ad Platform

March 3, 2016

Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.