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Myanmar’s SEA Games 2017 Campaign Careens To A Standstill Amid Series of Odd Decisions
October 27, 2015
Myanmar’s preparations for the 2017 SEA Games have been dealt an early blow as the Burmese Ministry of Sport has announced that some national sports federations have completely…
FC Barcelona Expands Its Chinese Youth Football Mission
October 26, 2015
Spanish football giant FC Barcelona has expanded its FCB Escola project by opening a youth development school in China.
More Asean Woes For FIFA
October 23, 2015
FIFA, which has been in the news for high-profile corruption scandals, faces more turmoil in the Asean region.
Etihad Airways Quashes Inter Milan Sponsorship Speculation
October 21, 2015
Etihad Airways has firmly distanced itself from a lucrative sponsorship deal with Serie A football club Inter Milan, which is owned by Indonesian tycoon Erick Thohir.
Money Lender Backlash Responsible For Korean Actress Severing Endorsement Ties With Financial Group
September 25, 2015
Korean actress Ko So Young, 42, has apologised for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended her commercial ties…
Mobile Content Primed For Growth In India: Education, Investment, Innovation & Integration Are The Keys
September 23, 2015
A recent study has revealed that 75% of Indian marketers are allocating 10% or under from their budgets to mobile [compared to 66% of APAC marketers].
ASN INTERVIEW: Filmmakers & Media Agencies Getting Real About Asia’s Branded Content Market
September 18, 2015
Branded Content has been a buzzword in the Asian creative industry over the past few years…However, the 64m dollar question remains as to whether the industry is fuelling…
Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%
September 16, 2015
Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…
Thailand Tipped For SVOD First Wave Revolution, Local Content Industry Also Poised For Boom
September 15, 2015
Free-to-air and pay-TV presently dominate Thailand's entertainment industry but streaming video on demand (SVOD) is slated to become an emerging sector, with ten players jousting for market share…
Celebrity Endorsements Hold Little Sway In Asia; Celebs Experience More Social Backlash
September 8, 2015
Celebrity endorsement may well attract huge backing in many Asian markets but there are cracks appearing in the medium with celebrities being implicated in corporate wrongdoings across many…
