Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Media Asset Management Platform ScorePlay Backs World Table Tennis
October 1, 2024
AI-powered media asset management platform ScorePlay is the latest brand to partner World Table Tennis (WTT). …
Indian Edtech Startup Roombr Secures Rahul Dravid’s Endorsement
September 30, 2024
Emerging Indian edtech startup Roombr has secured an endorsement from cricket legend Rahul Dravid as it…
Lego Group Seals Formula 1 Partnership
September 27, 2024
In a bid to engage younger fans and families, the Lego Group has announced a multi-year…
The Tennis Premier League (TPL) Strings A Trio Of Partnerships
September 26, 2024
Japanese sport brand Yonex has renewed its long-term deal with the Tennis Premier League (TPL). The…
Michael Kors Clinches Yang Zi Endorsement Deal For APAC
September 25, 2024
In a bid to engage China’s Gen Z consumers, Michael Kors has signed popular Chinese entertainer…
Singapore Based Crypto Trading Platform Bitget Teams Up With LaLiga
September 24, 2024
Singapore headquarted cryptocurrency platform Bitget has secured a partnership with LaLiga, Spain’s top-tier football league. The…
Qatar Airways Scores Lucrative UEFA Champions League Deal
September 23, 2024
Qatar Airways has clinched a lucrative deal to partner the rejigged UEFA Champions League in a…
Blockchain Platform Sui Partners ONE Championship
September 20, 2024
Leading layer-1 blockchain platform Sui has negotiated a partnership with the ONE Championship, the world’s largest…
Linglong Tire Scores Global Deal With Chelsea FC
September 19, 2024
Leading Chinese tyre maker Linglong Tire have secured a new deal with Premier League club Chelsea…
Game Developer Krafton Seals Deepika Padukone Endorsement
September 18, 2024
Game-developing company Krafton India—the brains behind Battlegrounds Mobile India—has sealed a collaboration with Bollywood star Deepika…
