Deals

XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT

May 1, 2007

Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…

NIKE TO SPONSOR STREET BASKETBALL COMPETITION

May 1, 2007

Global footwear giant Nike has become a major partner of the Street Basketball Competition - '

FUJIAN JINLAIKE SPORT GOODS EXCLUSIVE MARATHON SPONSORSHIP

May 1, 2007

Fujian Jinlaike Sport Goods has become the exclusive sponsor of the 2007 China City Marathon Golden Grand Prix which will be held from 26 May to 22 September…

AMBUSH A GAMES PROBLEM ACCORDING TO RESEARCH

April 26, 2007

Research from Beijing-based consultancy R3 and CSM suggests that ambush marketing by non Olympic sponsors will be a significant issue in the lead up to and during the…

AN INSIGHT INTO BP IN CHINA

April 26, 2007

Oil gas and energy giant BP has provided CSN with a brief insight into its marketing in China. BP press officer, Robert Wine explained that the company is…

MONGOOSE LAUNCHES BRAND THROUGH NATIONAL TEAM SPONSORSHIP

April 26, 2007

CSN has received an insight into the local sponsorship program of Pacific Cycle Inc, the company behind the Mongoose Bicycles brand. Mo Moorman, director, corporate communications & new…

PARALYMPIC DEAL FOR ATOS ORIGIN

April 26, 2007

International IT services company and major partner of the 2008 Beijing Olympics, Atos Origin, has expanded its involvement with the Olympics by becoming a partner of the Beijing…

BOCOG, NBA AND FIBA COLLABORATE ON GAMES ENTERTAINMENT

April 26, 2007

The Beijing 2008 Organizing Committee for the Olympic Games (BOCOG), the International Basketball Federation (FIBA) and the National Basketball Association (NBA) have agreed to collaborate on live music,…

SONY ERICSSON ASSISTS TENNIS DEVELOPMENT IN CHINA

April 25, 2007

Mobile telephone brand will use its sponsorship of the China University Tennis League to showcase its latest range of mobile phone technology, increase its brand awareness amongst the…

YOKOHAMA MAITAINS AMATEUR MOTORSPORT ASSISTANCE

April 22, 2007

International tire manufacturer Yokohama Tires has commented on its sponsorship of the Yokohama Tire Polo Cup Challenge motor racing series, the deal now entering its third consecutive year.…