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STEELSERIES EXPANDS CHINA GAMING SPONSORSHIP
July 19, 2007
SteelSeries, a leading manufacturer of professional gaming gear, has become an official sponsor of the Tongren Esports Club, commonly known as TR. The company, which has its head…
BEIJING UNIPACK BECOMES GAMES PARTNER
July 19, 2007
Beijing Unipack Packing and Printing Company has become the official printing service supplier for the 2008 Beijing Olympic Games. BOCOG Marketing Director, Yuan Bin, said Unipack will be…
TOMTOM TO ENTER CHINA
July 19, 2007
Netherlands-based maker of navigation systems, TomTom, is understood to have plans to begin marketing its range of GPS product in China by the end of this year. Caroline…
IRAQI OLYMPIC TEAM APPOINT CHINESE APPAREL PARTNER
July 19, 2007
The Iraqi Olympic Committee has appointed Chinese sports apparel company Bek as an official partner with the sports gear company to provide the Iraqi national teams' players and…
SOHU AND CCTV JOIN FORCES FOR GAMES
July 19, 2007
Two of China's largest information companies, CCTV.com and Sohu.com will join forces to provide an enhanced service for the 2008 Beijing Olympics. CCTV.com general manager, Wang Wenbin said…
CHINA MOBILE LIKELY TO BID FOR GAMES MOBILE TV RIGHTS
July 19, 2007
Olympic partner China Mobile is planning to bid for the mobile television rights for the 2008 Beijing Olympics according to a senior official from the company. China Mobile's…
TAISHAN LIQUOR BRAND SUCCEEDS THROUGH SPONSORSHIP
July 16, 2007
The Taishan Shengliyuan Group has provided some insight into its major sponsor of the recent 2007 Asian Weight Lifting Championships which were held in the Shan Dong Province…
ANTA CHINA SUPPORT GRASSROOTS EVENT
July 16, 2007
Sports equipment and apparel company, ANTA China, has paid 400,000 RMB to become a sponsor of a major sporting event to be held in Foshan City. Wu Wenhou,…
UNI PRESIDENT TARGETS HIGH SCHOOL STUDENTS THROUGH BASKETBALL
July 16, 2007
Taiwan based food conglomerate, Uni President, has become a major partner of a new summer basketball competition aimed at middle school students in Shanghai. The event has also…
LENOVO UPS ITS STAKE IN BEIJING GAMES
July 16, 2007
Chinese electronics company and major Olympics sponsor, Lenovo, has increased its involvement with the 2008 Beijing Games by becoming a major partner of the Chinese Athletics Team. As…
