Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
SAMSUNG LAUNCHES GAMES PROGRAM
June 8, 2007
The sponsorship leveraging program for Olympic major sponsor Samsung was kicked into top gear this week with the electronic giant launching its games campaign and three new handsets,…
NANJING DAHUA EXPANDS BASKETBALL SUPPORT TO JUNIOR RANKS
June 8, 2007
Nanjing Dahua Co has become the major partner of Nanjing City's largest youth basketball event, the Dahua Fairview China City Cup. The youth basketball deal compliments the company's…
GRC BANKING EQUIPMENT TO SPONSOR TENNIS TOURNAMENT
June 8, 2007
China's biggest automatic teller machine producer, GRC Banking Equipment, has become the naming rights sponsor of the 2007 National Financial System Tennis Tournament, which will be held later…
ITG REAL ESTATE SPONSORS SAILING REGATTA
June 8, 2007
Xiamen International Trade Group (ITG) Real Estate Investment & Management was the major sponsor of the 2nd Xiamen-Hong Kong Sailing Rally which was held late last month. The…
DONGFENG CITROEN ANNOUNCES BASKETBALL DEAL
June 3, 2007
The Wuhan University of Technology, National Men's Basketball Team has announced Dongfeng Citroen as its new naming rights partner. Dongfeng Citroen vice president, Wei Wen Qing, said that…
MAJOR BEER SUPPORTER FOR 2011 UNIVERSITY OLYMPICS
June 3, 2007
Kingway Beer has been announced as a major partner of the 2011 World Summer Universiade, an international multi-sport event which will be held in Shenzhen in 2011. Kingway…
LI NING TO PARTNER BEIJING INSTITUTE FOOTBALL
June 3, 2007
The Beijing Institute of Technology University Football Team, which competes in the National First Division Football League, has continued a strong run of sponsorship deals and has announced…
NESTLE ANNOUNCES BEIJING GAMES AND WORLD EXPO DEALS
June 3, 2007
Global food manufacturer, Nestle, has recently become a major partner of both the 2008 Beijing Olympics and the 2010 World Expo in Shanghai. The company will primarily display…
SAMSUNG SUPPORTS BEIJING TAEKWONDO CHAMPIONSHIP
June 3, 2007
Global electronics company Samsung has provided an insight into its sponsorship of the 2007 Beijing World Taekwondo Federation (WTF) World Taekwondo Championships, which was recently held at the…
TENCENT ANNOUNCED AS UNIVERSITY OLYMPICS PARTNER
June 3, 2007
Internet technology and online community operator, Tencent has become the internet partner of the 2011 Universiade which will be held in Shenzhen. The company's chairman said the company…
