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GUAYUAN WINE SPONSORS ASIAN TABLE TENNIS CHAMPIONSHIP
June 17, 2007
Leading wine company, Jinshiyuan Group, has become the official wine supplier for the 18th Asian Table Tennis Championship and will be promoting its Guoyuan brand through the association.…
UEFA GOLF FINALISE MAJOR SPONSORSHIP DEAL
June 17, 2007
The 8th UEFA Golf Match has secured Guangdong Gangjian Sports Goods as its major sponsor. A spokesperson from UEFA organising committee said that an event of this calibre…
PHARMACEUTICAL GROUPS UNITE TO SUPPORT BRIDGE MATCH
June 17, 2007
Harbin Pharmaceutical Group and People Tongtai Pharmacy have become the joint major naming rights partners of the 2007 Helongjiang Bridge Game. The two organisations will receive branding on…
METRO CASH & CARRY SPONSOR ZHEJIANG TABLE TENNIS
June 15, 2007
Leading wholesale distributor, METRO Cash & Carry has announced that it will be the major sponsor of the Zhejiang Business Bank Table Tennis Club. As part of the…
HUHEHOT FOOTBALL TEAM SECURE MAJOR BACKER
June 15, 2007
Inner Mongolia Chahannao-er Seaweed has become a major sponsor of the Huhehot Football Team which competes in the Chinese A Division League. A spokesperson from the Huhehot Football…
NIELSEN EXPANDS FAN LINKS TO COVER BEIJING GAMES
June 15, 2007
US based media research firm Nielsen has announced that its sports division will expand its existing Fan Links service to capture the purchasing power of Olympic fans. The…
BEIJING TO PARIS RALLY FINALISE SPONSORSHIP
June 15, 2007
Swiss watch brand Blancpain has become the major sponsor of the world oldest cross continental car rally, the Beijing to Paris Rally. The rally, which is celebrating its…
HONG KONG TABLE TENNIS FINALISE LOCAL DEAL
June 15, 2007
Zhuhai Yonglong Group has become a major partner of the China Hong Kong Table Tennis Team and received branding on high profile player, Li Jing, who competed in…
COKE LAUNCH MOBILE SOCIAL NETWORKING COMMUNITY
June 15, 2007
Coca-Cola has announced the creation of a new virtual social network community which will primarily target mobile users in China. The service is similar to existing networks like…
BEIJING GAMES GET SERIOUS ON AMBUSH MARKETING
June 15, 2007
Organisers of the 2008 Beijing Olympics have provided some comments about measures put in place to prevent ambush marketing at the Games. Beijing Games, vice director of marketing,…
