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VOLVO SPEND CONTINUES AS GOLF PIONEER STEPS DOWN
April 22, 2007
Further to last month's announcement that Volvo will extended its sponsorship of the China Golf Open through to 2015, the car manufacturer has also said its investment in…
OFFICE FURNITURE SPONSOR APPOINTED FOR BEIJING GAMES
April 22, 2007
Staples Commerce and Trade Co has been announced as a sponsor of the 2008 Olympic Games, the company to join a list of sponsors which is now totals…
YOKOHAMA MAITAINS AMATEUR MOTORSPORT ASSISTANCE
April 22, 2007
International tire manufacturer Yokohama Tires has commented on its sponsorship of the Yokohama Tire Polo Cup Challenge motor racing series, the deal now entering its third consecutive year.…
NEW CUSTOM CORPORATE HOSPITALITY PROGRAM FOR BEIJING GAMES
April 22, 2007
Chicago USA based sports marketing and media agency rEvolution has launches a new concept in corporate hospitality for the 2008 Beijing Olympic Games. The offering has been tentatively…
BUICK GOLF LEAGUE SUPPORTING GRASSROOTS DEVELOPMENT
April 22, 2007
The China Golf Association is optimistic its new grassroots competition, the Shanghai General Motors sponsored 2007 Buick China Golf Club League (CGCL), will be a success and they…
SOCCER PRINCE HITS THE MARKET
April 17, 2007
Specialist branded content company ESP (a Mindshare unit) is seeking corporate partners for a new soccer program which will feature on Hunan Satellite later this year. Matt Eaton…
NEW HDTV PARTNER FOR X GAMES
April 17, 2007
High definition TV brand Olevia has been announced as the official HDTV of the ESPN's KIA X Games Asia in Shanghai. Olevia's involvement with the event includes extensive…
GAMES ANNOUNCE WOOL AND TEXTILES PARTNER
April 14, 2007
China's largest wool processing and knitting company, the Shanghai-based Hengyuanxiang Group has become an a sponsor of the Beijing Olympics as well as providing funds, the company will…
UNI PRESIDENT BECOMES OLYMPIC SPONSOR
April 14, 2007
Taiwan based food conglomerate Uni President has become a Beijing Olympics sponsor and will have the title of official instant noodle sponsor of the games. As part of…
YILI EYES INTERNATIONAL EXPANSION THROUGH GAMES DEAL
April 14, 2007
Inner Mongolia Yili Industrial Group Co. Ltd is the first local dairy product enterprise to be an official sponsor for Beijing 2008 Olympic Games. Inner Mongolia Yili Industrial…
