Deals

BOCOG, NBA AND FIBA COLLABORATE ON GAMES ENTERTAINMENT

April 26, 2007

The Beijing 2008 Organizing Committee for the Olympic Games (BOCOG), the International Basketball Federation (FIBA) and the National Basketball Association (NBA) have agreed to collaborate on live music,…

SONY ERICSSON ASSISTS TENNIS DEVELOPMENT IN CHINA

April 25, 2007

Mobile telephone brand will use its sponsorship of the China University Tennis League to showcase its latest range of mobile phone technology, increase its brand awareness amongst the…

OFFICIAL WASHING SUPPLIER FOR BEIJING GAMES

April 22, 2007

Guangzhou Liby Enterprise Group Co, one of China's largest manufacturers of cleaning agents, has been announced as an official sponsors for the Beijing 2008 Olympic Games. The Beijing…

TSINGTAO BEER CONTINUES MARATHON SPONSORSHIP

April 22, 2007

Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…

VOLVO SPEND CONTINUES AS GOLF PIONEER STEPS DOWN

April 22, 2007

Further to last month's announcement that Volvo will extended its sponsorship of the China Golf Open through to 2015, the car manufacturer has also said its investment in…

OFFICE FURNITURE SPONSOR APPOINTED FOR BEIJING GAMES

April 22, 2007

Staples Commerce and Trade Co has been announced as a sponsor of the 2008 Olympic Games, the company to join a list of sponsors which is now totals…

YOKOHAMA MAITAINS AMATEUR MOTORSPORT ASSISTANCE

April 22, 2007

International tire manufacturer Yokohama Tires has commented on its sponsorship of the Yokohama Tire Polo Cup Challenge motor racing series, the deal now entering its third consecutive year.…

NEW CUSTOM CORPORATE HOSPITALITY PROGRAM FOR BEIJING GAMES

April 22, 2007

Chicago USA based sports marketing and media agency rEvolution has launches a new concept in corporate hospitality for the 2008 Beijing Olympic Games. The offering has been tentatively…

BUICK GOLF LEAGUE SUPPORTING GRASSROOTS DEVELOPMENT

April 22, 2007

The China Golf Association is optimistic its new grassroots competition, the Shanghai General Motors sponsored 2007 Buick China Golf Club League (CGCL), will be a success and they…

SOCCER PRINCE HITS THE MARKET

April 17, 2007

Specialist branded content company ESP (a Mindshare unit) is seeking corporate partners for a new soccer program which will feature on Hunan Satellite later this year. Matt Eaton…