July 9, 2007
Chinese sporting apparel company Li Ning has become an official partner of the Spanish Olympic Committee and will be the official equipment supplier for the Spanish Olympic team…
July 9, 2007
Shuguang Print Group has become the official printing service supplier for the 2008 Beijing Olympic Games. Head of Games marketing, Yuan Bin, said the deal has injected new…
July 9, 2007
Continuing the trend of property company involvement in dragon boat racing, Rongxin Real Estate was the naming rights sponsor of the 2007 Dragon Boat Festival held in Fuzhou…
July 9, 2007
Further to the report this week on the Bank of Communications' sponsorship of the Women's Football finals in the Sixth Cities' games, the Wuhan Urban Commercial Bank will…
July 9, 2007
Flyco Group has paid RMB 1.2 million to be the naming rights sponsor of the Mingri Football Club and in do so has become the first company from…
July 5, 2007
Kunlun Lubricant was a major corporate sponsor of the Fifth Foton Auman Cup National Truck Series which were held in Zhejiang Ningbo earlier this month. According to a…
July 5, 2007
A new push by the International Olympic Committee (IOC) to embrace sports that are attractive to today's youth could soon lead to another change to the local sporting…
July 5, 2007
Massive global sponsorship spender Emirates has been recognised for its major partnership with FIFA for the 2006 World Cup, winning two awards at the recent '
July 5, 2007
The Shenyang Golden Flying Horse Paint Company and the Shenyang Evening Paper will be the major sponsors of a four team, international football series to be held in…
July 5, 2007
The Tianjin Green Paint was a major corporate supporter of the third Mayor's Cup football match, which was held in Teda this month. The match was also backed…