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SOHU AND CCTV JOIN FORCES FOR GAMES
July 19, 2007
Two of China's largest information companies, CCTV.com and Sohu.com will join forces to provide an enhanced service for the 2008 Beijing Olympics. CCTV.com general manager, Wang Wenbin said…
CHINA MOBILE LIKELY TO BID FOR GAMES MOBILE TV RIGHTS
July 19, 2007
Olympic partner China Mobile is planning to bid for the mobile television rights for the 2008 Beijing Olympics according to a senior official from the company. China Mobile's…
UNI PRESIDENT TARGETS HIGH SCHOOL STUDENTS THROUGH BASKETBALL
July 16, 2007
Taiwan based food conglomerate, Uni President, has become a major partner of a new summer basketball competition aimed at middle school students in Shanghai. The event has also…
LENOVO UPS ITS STAKE IN BEIJING GAMES
July 16, 2007
Chinese electronics company and major Olympics sponsor, Lenovo, has increased its involvement with the 2008 Beijing Games by becoming a major partner of the Chinese Athletics Team. As…
MERIDA CREATES WIN WIN AT TOUR DO QINGHAI LAKE
July 16, 2007
Taiwan based bicycle company, Merida Bicycle (China) has renewed its sponsorship of the Qinghai Bicycle Team which is participating in Tour of Qinghai Lake this week. As part…
DAKENING SPONSOR BEACH THEMED GAMES
July 16, 2007
Xi'an-Janssen Pharmaceutical has become a major sponsor of a fitness beach themed event which will be held in five provinces and cities such as Beijing, Guangdong, Zhejiang, Shandong…
SPEEDWELL TO BACK MOTORSPORT IN CHINA
July 16, 2007
Footwear brand, Speedwell, was the official footwear brand of the Pan Delta Super Racing Festival which was recently held at the Zhuhai International Circuit in Shanghai. The sponsorship…
HERBAL TEA SPONSOR OF GUANGDONG MAJOR EVENT
July 16, 2007
Deng's Herbal Tea will be a major sponsor of the 2007 Workers' Tug-of-war Competition which will take place in the Guangdong Province. The Tug-of-war event is the first…
TAISHAN LIQUOR BRAND SUCCEEDS THROUGH SPONSORSHIP
July 16, 2007
The Taishan Shengliyuan Group has provided some insight into its major sponsor of the recent 2007 Asian Weight Lifting Championships which were held in the Shan Dong Province…
ANTA CHINA SUPPORT GRASSROOTS EVENT
July 16, 2007
Sports equipment and apparel company, ANTA China, has paid 400,000 RMB to become a sponsor of a major sporting event to be held in Foshan City. Wu Wenhou,…
