Deals

YILI GROUP LEVERAGES OLYMPIC INVOLVEMENT THROUGH HONG KONG GAMES

May 7, 2007

Dairy company Inner Mongolia Yili Group has continued its Beijing Olympics leverage program through a major sponsorship of the inaugural Hong Kong Games. The games attracted 1,200 athletes…

NEW NAMING RIGHTS PARTNER FOR FUJIAN NBL CLUB

May 7, 2007

Shishi JinQuanWang has become the naming rights partner of the Fujian Men Basketball Team, the team representing the Fujian Province in the China Men Basketball 2007 NBL. It…

SONY COMMENTS ON FIFA WOMENS WORLD CUP

May 3, 2007

As part of its major sponsorship of FIFA, electronic company Sony has provided comments regarding its involvement with the 2007 FIFA Women Football World Cup will be held…

HENAN XIANLONGSIWU WINE INDUSTRY SPONSORS FOOTBALL TEAM

May 3, 2007

Henan Xianlongsiwu Wine Industry Co. Ltd has sponsored the China Football Super League club, Henan Building Industry Football Team, for what is understood to be in the vicinity…

YUNNAN SHANGRI-LA WEIQI RETAINS MAJOR SPONSOR

May 3, 2007

DiQingZhou Tourism Development Investment Limited will provide 900,000 yuan to continue its support of the 2007 Weiqi League Club and it has also announced that its support of…

EMIRATES LEVERAGING WOMENS WORLD CUP

May 3, 2007

Dubai based international airline Emirates has provided an insight into its sponsorship of the 2007 FIFA Women's World Cup which will be played in China this September. As…

VOLVO APPOINTS NEW ADVERTISERS

May 3, 2007

Continuing this week's look at automotive brand development in the region it was interesting to note that Sweden's Volvo has appointed a new global advertising agency to look…

CHRYSLER ONE TO WATCH

May 3, 2007

Look for a possible increase in marketing from the DaimlerChrysler in China in the coming six months as they begin to focus on re-establishing it brand position. The…

VISA TO SUPPORT FILM INITIATIVE IN LEAD UP TO GAMES

May 3, 2007

Credit card company, Visa International, has announced it is sponsoring a new filmmaking program run through Discovery Networks Asia. The program will see six Chinese directors produce a…