Deals

TSINGTAO BEER CONTINUES MARATHON SPONSORSHIP

April 22, 2007

Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…

VOLVO SPEND CONTINUES AS GOLF PIONEER STEPS DOWN

April 22, 2007

Further to last month's announcement that Volvo will extended its sponsorship of the China Golf Open through to 2015, the car manufacturer has also said its investment in…

OFFICE FURNITURE SPONSOR APPOINTED FOR BEIJING GAMES

April 22, 2007

Staples Commerce and Trade Co has been announced as a sponsor of the 2008 Olympic Games, the company to join a list of sponsors which is now totals…

YOKOHAMA MAITAINS AMATEUR MOTORSPORT ASSISTANCE

April 22, 2007

International tire manufacturer Yokohama Tires has commented on its sponsorship of the Yokohama Tire Polo Cup Challenge motor racing series, the deal now entering its third consecutive year.…

NEW CUSTOM CORPORATE HOSPITALITY PROGRAM FOR BEIJING GAMES

April 22, 2007

Chicago USA based sports marketing and media agency rEvolution has launches a new concept in corporate hospitality for the 2008 Beijing Olympic Games. The offering has been tentatively…

SOCCER PRINCE HITS THE MARKET

April 17, 2007

Specialist branded content company ESP (a Mindshare unit) is seeking corporate partners for a new soccer program which will feature on Hunan Satellite later this year. Matt Eaton…

NEW HDTV PARTNER FOR X GAMES

April 17, 2007

High definition TV brand Olevia has been announced as the official HDTV of the ESPN's KIA X Games Asia in Shanghai. Olevia's involvement with the event includes extensive…

SUBARU AND MITSUBISHI OPTIMISTIC ABOUT MOTORSPORT SPONSORSHIP

April 14, 2007

Automotive manufacturer Subaru and the local manufacturer of Mitsubishi vehicles have provided some comments about their motorsport partnerships in China. Subaru (Beijing) Plan Development Vice President, Tian Cun…

NEW SKIN FOR BASKETBALL ASSOCIATION

April 14, 2007

DescriptionThe Chinese Basketball Association (CBA) have finalised a deal with Australian compressions garment company Skins. As part of the five year commercial deals, Skin will provide its compression…

IMG BUSINESS COMPERIO OPENS HONG KONG OFFICE

April 14, 2007

Comperio Research, which is part of sports marketing and media outfit IMG has opened an office in Hong Kong and appointed its head of new business development, James…