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VINDA GROUP INCREASES BOWLING ASSOCIATION
May 1, 2007
Leading Chinese sanitary paper company Vinda Group will continue as the major sponsors of the National Bowling Club League. The competition is held from April to October in…
REPUCOM OPENS OFFICE IN SHANGHAI
May 1, 2007
Sponsor evaluation organisations Repucom Asia is set to open an office in Shanghai because the growth of sponsorship and sport business as well as branded content in China…
SWISSOTEL BEIJING BECOMES PARALYMPIC PARTNER
May 1, 2007
Swissotel Beijing has been announced as the official hotel of the Beijing Paralympic Games. Located in the capital city's central commercial area, the Swissotel will serve as the…
PWC BECOMES OLYMPIC ACCOUNTANT
May 1, 2007
PricewaterhouseCoopers (PwC), through its Zhong Tian CPAs Limited Company, has become that official accounting services supplier for the Beijing Olympic Games. The accounting giant will provide financial advisory…
LENOVO DESIGNS TORCH AND BECOMES PARTNER OF TORCH RELAY
May 1, 2007
The Beijing Organizing Committee for the Olympic Games have selected the Lenovo designed Olympic Torch and announced the China head quartered computer company as the Worldwide partner of…
XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT
May 1, 2007
Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…
AMBUSH A GAMES PROBLEM ACCORDING TO RESEARCH
April 26, 2007
Research from Beijing-based consultancy R3 and CSM suggests that ambush marketing by non Olympic sponsors will be a significant issue in the lead up to and during the…
AN INSIGHT INTO BP IN CHINA
April 26, 2007
Oil gas and energy giant BP has provided CSN with a brief insight into its marketing in China. BP press officer, Robert Wine explained that the company is…
MONGOOSE LAUNCHES BRAND THROUGH NATIONAL TEAM SPONSORSHIP
April 26, 2007
CSN has received an insight into the local sponsorship program of Pacific Cycle Inc, the company behind the Mongoose Bicycles brand. Mo Moorman, director, corporate communications & new…
PARALYMPIC DEAL FOR ATOS ORIGIN
April 26, 2007
International IT services company and major partner of the 2008 Beijing Olympics, Atos Origin, has expanded its involvement with the Olympics by becoming a partner of the Beijing…
