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HUHEHOT FOOTBALL TEAM SECURE MAJOR BACKER
June 15, 2007
Inner Mongolia Chahannao-er Seaweed has become a major sponsor of the Huhehot Football Team which competes in the Chinese A Division League. A spokesperson from the Huhehot Football…
NIELSEN EXPANDS FAN LINKS TO COVER BEIJING GAMES
June 15, 2007
US based media research firm Nielsen has announced that its sports division will expand its existing Fan Links service to capture the purchasing power of Olympic fans. The…
BEIJING TO PARIS RALLY FINALISE SPONSORSHIP
June 15, 2007
Swiss watch brand Blancpain has become the major sponsor of the world oldest cross continental car rally, the Beijing to Paris Rally. The rally, which is celebrating its…
HONG KONG TABLE TENNIS FINALISE LOCAL DEAL
June 15, 2007
Zhuhai Yonglong Group has become a major partner of the China Hong Kong Table Tennis Team and received branding on high profile player, Li Jing, who competed in…
COKE LAUNCH MOBILE SOCIAL NETWORKING COMMUNITY
June 15, 2007
Coca-Cola has announced the creation of a new virtual social network community which will primarily target mobile users in China. The service is similar to existing networks like…
BEIJING GAMES GET SERIOUS ON AMBUSH MARKETING
June 15, 2007
Organisers of the 2008 Beijing Olympics have provided some comments about measures put in place to prevent ambush marketing at the Games. Beijing Games, vice director of marketing,…
DHL SPONSORS SPECIAL OLYMPICS
June 15, 2007
German international express transport company, DHL Express, will be a major partner of the Special Olympic Games for the next three years. The company will also become a…
CANON CONTINUES BASEBALL BACKING THROUGH UNIVERSITY CELEBRATION
June 11, 2007
Print technology and imagery specialist Canon have proved further insight into its involvement with baseball in China. As well as recently renewing its major sponsorship of the China…
LI NING TO PARTNER NETWORK TENNIS CLUB
June 11, 2007
The Network Tennis Club celebrated its first anniversary in May and has announced a major sponsorship deal with local apparel brand Li Ning. Li-Ning executive director, Zhang Zhi,…
MITSUBISHI SUPPORTING AMATEUR RALLY CAMP
June 11, 2007
Mitsubishi Motors has become a major sponsor of the Blue Usher Rally Training Camp which was held at the Suzhou Bendu Racetrack in May. Jian Qing Long, general…
