March 19, 2007
Chinese brand Li Ning will be the first local sportswear manufacturer to sponsor a foreign Olympic team, following its signing of a new deal with the Swedish Olympic…
March 19, 2007
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March 16, 2007
Anheuser-Busch Cos, the company behind Budweiser beer has plans to double the number of Chinese cities the brand is sold in over the next five years, a move…
March 13, 2007
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December 4, 2006
At this month's Sports and Your Brand - China Media Challenge forum held in Beijing, a spokesperson from the Institute of Beijing Olympic Economy has suggested that more…
December 4, 2006
Ang Lee, Chinese movie director of films such as Brokeback Mountain and Crouching Tiger, Hidden Dragon has been become a consultant for the 2008 Beijing Olympic Games. The…
December 4, 2006
Leading beverage brand Coca Cola has extended its involvement in the Special Olympics to include the 2007 World Summer Games in Shanghai. Coke executive vice president Muhtar Kent…
December 4, 2006
China Construction Bank has signed as a partner of the Special Olympics World Summer Games to be held in Shanghai in October 2007. As part of the deal,…
December 4, 2006
Sporting apparel giant Nike has announced five new vice presidents as it continues its push into Asia. The company has named Willem Haitink as vice president and general…
December 4, 2006
Leading interactive media agency AKQA has announced plans to expand operations in Asia and open an office in Shanghai. Tom Bedecarre, Chief Executive Officer of AKQA said that…