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YUNNAN SHANGRI-LA WEIQI RETAINS MAJOR SPONSOR
May 3, 2007
DiQingZhou Tourism Development Investment Limited will provide 900,000 yuan to continue its support of the 2007 Weiqi League Club and it has also announced that its support of…
EMIRATES LEVERAGING WOMENS WORLD CUP
May 3, 2007
Dubai based international airline Emirates has provided an insight into its sponsorship of the 2007 FIFA Women's World Cup which will be played in China this September. As…
VOLVO APPOINTS NEW ADVERTISERS
May 3, 2007
Continuing this week's look at automotive brand development in the region it was interesting to note that Sweden's Volvo has appointed a new global advertising agency to look…
CHRYSLER ONE TO WATCH
May 3, 2007
Look for a possible increase in marketing from the DaimlerChrysler in China in the coming six months as they begin to focus on re-establishing it brand position. The…
VISA TO SUPPORT FILM INITIATIVE IN LEAD UP TO GAMES
May 3, 2007
Credit card company, Visa International, has announced it is sponsoring a new filmmaking program run through Discovery Networks Asia. The program will see six Chinese directors produce a…
PWC BECOMES OLYMPIC ACCOUNTANT
May 1, 2007
PricewaterhouseCoopers (PwC), through its Zhong Tian CPAs Limited Company, has become that official accounting services supplier for the Beijing Olympic Games. The accounting giant will provide financial advisory…
LENOVO DESIGNS TORCH AND BECOMES PARTNER OF TORCH RELAY
May 1, 2007
The Beijing Organizing Committee for the Olympic Games have selected the Lenovo designed Olympic Torch and announced the China head quartered computer company as the Worldwide partner of…
XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT
May 1, 2007
Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…
NIKE TO SPONSOR STREET BASKETBALL COMPETITION
May 1, 2007
Global footwear giant Nike has become a major partner of the Street Basketball Competition - '
FUJIAN JINLAIKE SPORT GOODS EXCLUSIVE MARATHON SPONSORSHIP
May 1, 2007
Fujian Jinlaike Sport Goods has become the exclusive sponsor of the 2007 China City Marathon Golden Grand Prix which will be held from 26 May to 22 September…
