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FAST FOOD GIANT SUPPORTS WOMEN'S TABLE TENNIS
June 8, 2007
Jiangsu Lihua Fast Food has become the major partner of the Jiangsu women table tennis team. As part of the one year deal, Jiangsu Lihua Fast Food will…
MAJOR LEAGUE BASEBALL EYES CHINA OPPORTUNITIES
June 8, 2007
Senior executives from USA's Major League Baseball were in China to explore opportunities for future games in the region. Jimmie Lee Solomon, executive vice president of MLB was…
SPORT TO BENEFIT AS NIKE CHASES AMBITIOUS CORPORATE RESPONSIBILITY GOALS
June 8, 2007
Global sport brand Nike has pledged to more deeply integrate corporate responsibility into its long-term growth and innovation business strategies following the release of its fiscal 2005 and…
NEW BEER PARTNER FOR CHINESE BASKETBALL
June 8, 2007
The commercial managers for the Chinese national basketball, Infront Sports & Media, have finalised a major sponsorship deal with local beverage company, The Pearl River Brewery which will…
MARKETING AND MEDIA GROUP MAKES PLAY AT VIRTUAL SPORT WORLD
June 8, 2007
Just one week after the Renault Formula 1 team launched its own 'island' in the 'Second Life cyber community, featuring a range of areas and activities allowing virtual…
SAMSUNG LAUNCHES GAMES PROGRAM
June 8, 2007
The sponsorship leveraging program for Olympic major sponsor Samsung was kicked into top gear this week with the electronic giant launching its games campaign and three new handsets,…
DONGFENG CITROEN ANNOUNCES BASKETBALL DEAL
June 3, 2007
The Wuhan University of Technology, National Men's Basketball Team has announced Dongfeng Citroen as its new naming rights partner. Dongfeng Citroen vice president, Wei Wen Qing, said that…
MAJOR BEER SUPPORTER FOR 2011 UNIVERSITY OLYMPICS
June 3, 2007
Kingway Beer has been announced as a major partner of the 2011 World Summer Universiade, an international multi-sport event which will be held in Shenzhen in 2011. Kingway…
LI NING TO PARTNER BEIJING INSTITUTE FOOTBALL
June 3, 2007
The Beijing Institute of Technology University Football Team, which competes in the National First Division Football League, has continued a strong run of sponsorship deals and has announced…
NESTLE ANNOUNCES BEIJING GAMES AND WORLD EXPO DEALS
June 3, 2007
Global food manufacturer, Nestle, has recently become a major partner of both the 2008 Beijing Olympics and the 2010 World Expo in Shanghai. The company will primarily display…
