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SCOTTISH BREWER - ONE TO WATCH
June 3, 2007
Edinburgh-based brewing company, Scottish & Newcastle, has announced plans to break into the Chinese market following a successful period of test-marketing in Beijing and Shanghai. The company, which…
MIDEA GROUP TO SUPPORT SHUNDE GOLF
June 1, 2007
Electrical appliance manufacturer, the Midea Group, has announced that it will be the naming rights partner of the Midea China Classic, which will take place at the Guangdong…
VOLKSWAGEN AUDI BACK BARCELONA TOUR
June 1, 2007
The Spanish football team, Barcelona, will be touring China in August and local automotive distributor Volkswagen Audi has become a major supporter of international teams visit. Volkswagen Audi…
SINOPEC SHOWS ITS GREEN OLYMPIC CREDENTIALS
June 1, 2007
Lubricant company Sinopec Protection has become an official partner of the 2007 Third Pole Of The Earth Mount Qomolangma Expedition. A spokesperson from Sinopec said they are hoping…
HSBC DEVELOPS EXTENSIVE GRASSROOTS GOLF PROGRAM
June 1, 2007
HSBC Bank and the China Golf Association have announced a new program that is aimed at developing junior golf in China to world-class levels. The program is called…
AIR CHINA TO PARTNER OLYMPIC CULTURAL FAIR
June 1, 2007
Major Olympic partner, Air China, has announced it will partner the 13th World Olympic Collectors' Fair which will be held in Beijing from June 23 to 28, prior…
SINA BECOMES ASIAN INDOOR GAMES PARNTER
June 1, 2007
Sina.com has become the official internet partner of the 2nd Asian Indoor Games (AIG), which will be held in Macau from October 26 to November 3, 2007. As…
CHINA BASKETBALL SECURES BREWING PARTNER
June 1, 2007
Zhujiang Beer has become a major partner of the China National Basketball Team as it continues its preparations for the Olympics in 2008. The State Basketball Sport General…
CHENG SHIN RUBBER TO ASSIST GAMES SAILORS
May 27, 2007
Cheng Shin Rubber (Xiamen) Industries will provide the Chinese Water Sports Management Centre with 3.6 million yuan to support the 49 strong Chinese sailing squad as they continue…
XINJIANG BEER BACKS EVEREST EXPEDITION
May 27, 2007
Xinjiang Beer has become the major sponsor of XinJiang Mountaineering Association and its Mount Everest Expedition Team. Xinjiang Beer vice president said it is the first time the…
