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CHINA'S PRE OLYMPIC BASKETBALL MATCH UP WITH GERMANY
May 11, 2007
Swiss international sports marketing company Infront Sports & Media has announced that the Chinese National Men's Basketball Team will play two exhibition matches against Team Germany, in Germany…
NEW ZEALAND INCREASE SHANGHAI MARKETING SPEND
May 11, 2007
It was interesting to note this week that the New Zealand government has plans to increase its marketing spend to promote the country as a tourist destination in…
SOFITEL PARTNERS OMEGA CHINA TOUR
May 11, 2007
Accor Asia Pacific owned hotel chain Sofitel has increased its involvement with professional golf by becoming a major sponsor and accommodation partner of the Omega China Tour 2007.…
NEW MAJOR PARTNER FOR QINGDAO ZHONGNENG
May 11, 2007
Qingdao Arts and Craft City has paid 16 million yaun to become the major sponsor of the Chinese Super League Club Qingdao Zhongneng. Qingdao Group president, Wang Yu…
CHANGHONG COMMITS TO TABLE TENNIS
May 11, 2007
Changhong Group has finalised a four year sponsorship deal Chinese Tabe Tennis Association with the electrical company to receive naming to the Chinese Table Tennis Team as part…
YILI GROUP LEVERAGES OLYMPIC INVOLVEMENT THROUGH HONG KONG GAMES
May 7, 2007
Dairy company Inner Mongolia Yili Group has continued its Beijing Olympics leverage program through a major sponsorship of the inaugural Hong Kong Games. The games attracted 1,200 athletes…
NEW NAMING RIGHTS PARTNER FOR FUJIAN NBL CLUB
May 7, 2007
Shishi JinQuanWang has become the naming rights partner of the Fujian Men Basketball Team, the team representing the Fujian Province in the China Men Basketball 2007 NBL. It…
LENOVO'S FOUR OLYMPIC ASSESSMENTS
May 7, 2007
Major Olympic partner Lenovo has provided an insight into its sponsorship assessment for the Beijing games. Lenovo Group (China) Vice President, Chen Shao Peng, said that there are…
SKODA LEVERAGES ICE HOCKEY IN CHINA
May 7, 2007
Automotive Group Skoda has sponsored the B Group 2007 IIHF Ice Hockey World Championship which took place in the Heilongjiang province last month. As the official sponsor for…
