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KELON AIR CONDITIONING SPONSOR EVEREST TORCH RELAY PREVIEW
June 28, 2007
A team of Chinese and Tibetan mountain climbers have rehearsed the Olympic Torch's journey to the summit of Mount Qomolangma (Everest) and successfully ignited a test version of…
HUANGHAI SUPPORTS MOUNTAINEERING TEAM
June 28, 2007
SG Automotive Group was a major partner of the Chinese national mountaineering team succeeded the 2008 Olympic torch preview at Mount Qomolangma (see article this week). The company…
MERCEDES-BENZ CONTINUES TENNIS SPONSORSHIP
June 28, 2007
Mercedes-Benz (China) has renewed its commitment to tennis in China and will remain the major sponsor of the China Open. As a sponsor of the competition for the…
FOTON AUTOMOBILES SPONSOR SAMARANCH BACKED TENNIS DEVELOP PROGRAM
June 28, 2007
Chinese vehicle manufacturer, Foton Automobiles has become a major partner of a new tennis youth initiative supported by former International Olympic Committee president, Juan Antonio Samaranch. The China…
PATRIOTS TOUR CHINA AND APPOINT LOCAL PR
June 28, 2007
US National Football League team the New England Patriots have appointed Shanghai based public relations company @PR to organise a media bootcamp involving between 20 and 30 representatives…
YILI GROUP BECOMES YANKEE SPONSOR
June 28, 2007
China's largest dairy products company Yili Group has become a major sponsor of US Major Baseball League team the New York Yankees. As part of the deal, which…
STATE STREET SUPPORTS CHILDREN OF HANGZHOU PROJECT IN US
June 28, 2007
US based financial services company State Street Corporation has contributed US$750,000 to support Children of Hangzhou: Connecting with China. Children of Hangzhou an interactive exhibit exploring contemporary Chinese…
SUNLIGHT LUBRICATION INCREASES MOTORSPORT MARKETING
June 24, 2007
Hong Kong based lubricant company, Sunlight Lubrication Limited has provided comments on its motorsport marketing strategy and in particular its new sponsorship with China Rally Championship outfit, the…
OLYMPIC SPONSORSHIP PROGRAM AHEAD OF BUDGET
June 24, 2007
The sponsorship program for the Olympic Games has surpassed expectations with the search for games sponsors to be over by years end, according to Yuan Bin director of…
AUX CO COMMENTS ON OLYMPIC SPORT CENTRE PARTNERSHIP
June 24, 2007
Air conditioner manufacturer AUX Co, has provided an insight into its role as exclusive strategic cooperative partner of the National Olympic Sports Centre. The company's vice president, Wang…
