Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
YILI GROUP BECOMES YANKEE SPONSOR
June 28, 2007
China's largest dairy products company Yili Group has become a major sponsor of US Major Baseball League team the New York Yankees. As part of the deal, which…
STATE STREET SUPPORTS CHILDREN OF HANGZHOU PROJECT IN US
June 28, 2007
US based financial services company State Street Corporation has contributed US$750,000 to support Children of Hangzhou: Connecting with China. Children of Hangzhou an interactive exhibit exploring contemporary Chinese…
AUX CO COMMENTS ON OLYMPIC SPORT CENTRE PARTNERSHIP
June 24, 2007
Air conditioner manufacturer AUX Co, has provided an insight into its role as exclusive strategic cooperative partner of the National Olympic Sports Centre. The company's vice president, Wang…
HAIER COMMENTS ON NBA PARTNERSHIP
June 24, 2007
Electrical consumer goods manufacturer Haier Group has opened a new basketball centre called the NBA Haier Basketball Institute and has commented on the importance of basketball in China…
HAINAN AIRLINES INVESTS IN SMALL ALL TRAINING FACILITY
June 24, 2007
Hainan Airlines Group has become a strategic partner of the Administrative Centre of Ball Sports and as part of its partnership, the company will build a new national…
ZHEJIANG RALLY TEAM SECURE NAMING RIGHTS PARTNER
June 24, 2007
Hangzhou ZhongCe Rubber Co has increased its involvement in motorsport by becoming a major partner of the Zhejiang Province's only professional team in the 2007 National Automobile Rally…
TENCENT SUPPORTING LOCAL FORMULA ONE RACING
June 24, 2007
Internet technology and online community operator, Tencent, was a major partner of the Asian Geely Formula (AGF) International Open held at Beijing's Goldenport Motor Park this month. The…
LIANFA REAL ESTATE SUPPORTS CROSS STRAITS DRAGON BOATS
June 24, 2007
Lianfa Real Estate has provided an insight into its sponsorship of the Cross-Strait Dragon Boat Competition which was held at Xiamen's Jimei Dragon Boat Lagoon, earlier this month.…
SUNLIGHT LUBRICATION INCREASES MOTORSPORT MARKETING
June 24, 2007
Hong Kong based lubricant company, Sunlight Lubrication Limited has provided comments on its motorsport marketing strategy and in particular its new sponsorship with China Rally Championship outfit, the…
OLYMPIC SPONSORSHIP PROGRAM AHEAD OF BUDGET
June 24, 2007
The sponsorship program for the Olympic Games has surpassed expectations with the search for games sponsors to be over by years end, according to Yuan Bin director of…
