Deals

COKE EXTEND SPECIAL OLYMPICS INVOLVEMENT

December 4, 2006

Leading beverage brand Coca Cola has extended its involvement in the Special Olympics to include the 2007 World Summer Games in Shanghai. Coke executive vice president Muhtar Kent…

CHINA CONSTRUCTION BANK SIGNS SPECIAL OLYMPIC DEAL

December 4, 2006

China Construction Bank has signed as a partner of the Special Olympics World Summer Games to be held in Shanghai in October 2007. As part of the deal,…

NIKE CONTINES ASIAN PUSH WITH KEY APPOINTMENTS

December 4, 2006

Sporting apparel giant Nike has announced five new vice presidents as it continues its push into Asia. The company has named Willem Haitink as vice president and general…

AKQA OPEN IN SHANGHAI

December 4, 2006

Leading interactive media agency AKQA has announced plans to expand operations in Asia and open an office in Shanghai. Tom Bedecarre, Chief Executive Officer of AKQA said that…

PEPSI BUSY IN 2006s

December 4, 2006

Softdrink company Pepsi has been busy introducing Gatorade to mainland China during 2006 having finalised a number of new sponsorship deals promoting the sports drink brand. Following the…

UPSTREAM TO RAMP UP CHINA OPERATIONS

December 4, 2006

Asian communications and public relations firm Upstream Asia is ramping up its operations in China and is set to raise capital for expansion via a listing on the…

CHINA SPORTS FANS HAVE GREATER AFFINITY WITH GAMES SPONSORS

December 4, 2006

Global advertising conglomerate WPP Group has commissioned a research study which revealed that Chinese sports fans have a greater affinity with Olympic sponsors - the study showing that…

PEAK SIGN NBA PLAYER DEAL

December 4, 2006

Chinese sportswear company PEAK has announced NBA Houston Rockets plyer Shane Battier as an official spokesperson for the brand. The deal follows a 2-year US $4 million sponsorship…

SHANGHAI HUIZHONG ANNOUNCE MAJOR DEAL

December 4, 2006

Chinese Basketball Association league club, the Shanghai Huizhong has announced a three year sponsorship with Nanjing-based air-conditioner maker Huizhong Electronics signing as the club's major sponsor for what…