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POCARI SWEAT BACK UNIVERSITY BADMINTON
July 12, 2007
Japanese sports drink brand, Pocari Sweat, has become the naming rights partner of the 2007 University Badminton Challenge, which will be hosted by the Beijing University. The event,…
FOCUS MEDIA BEGIN PROMOTING SPECIAL WORLD SUMMER GAMES
July 12, 2007
Outdoor media organisation, Focus Media, has provided further insight into its appointment as a key sponsor of the 12th Special Olympics World Summer Games. The company's promotional campaign…
CERAMIC INDUSTRY UNITE TO SUPPORT JIAJIANG EVENT
July 12, 2007
A consortium of ceramics companies in Jiajiang were the corporate backers of a major Yangko Dance and Waist Drum event held in Jiajiang towards the end of June.…
CHINA SPORT INTERNATIONAL RAISING CAPITAL
July 12, 2007
Chinese sport apparel manufacture China Sports International is seeking to raise over 70 million Singapore dollars through an initial public offering on the Singapore Stock Exchange. It is…
CAMPBELL SOUP COMING TO CHINA
July 12, 2007
Iconic US brand, Campbell Soup, has announced plans to start selling its product in China and is hoping to capture a good proportion of the estimated 320 billion…
COUP FOR TOTAL SPORTS ASIA WITH FORMULA ONE TEAM APPOINTMENT
July 12, 2007
Asian sports marketing outfit, Total Sports Asia has been appointed by new Formula One team, Toro Rosso, as its official sponsorship agent for Asia and the Middle East.…
QINGDAO SECURE VOLVO OCEAN RACE STOPOVER
July 12, 2007
The port city of Qingdao, which will host the sailing for the 2008 Beijing Olympics, will also be the China stopover for the Volvo Ocean Race in 2008/09.…
BANK OF COMMUNICATIONS BACK SIXTH CITIES GAMES
July 9, 2007
Further to the report this week on the Bank of Communications' sponsorship of the Women's Football finals in the Sixth Cities' games, the Wuhan Urban Commercial Bank will…
FLYCO SPONSOR CHINA PROFESSIONAL LEAGUE TEAM
July 9, 2007
Flyco Group has paid RMB 1.2 million to be the naming rights sponsor of the Mingri Football Club and in do so has become the first company from…
YANJING BEER TO ASSIST KAYAK DEVELOPMENT
July 9, 2007
Yanjing Beer has provided comment on its sponsorship of the Beijing Olympics and in particular its partnership with the Chinese Kayak Team which is well into preparations for…
