Deals

FAST FOOD GIANT SUPPORTS WOMEN'S TABLE TENNIS

June 8, 2007

Jiangsu Lihua Fast Food has become the major partner of the Jiangsu women table tennis team. As part of the one year deal, Jiangsu Lihua Fast Food will…

MAJOR LEAGUE BASEBALL EYES CHINA OPPORTUNITIES

June 8, 2007

Senior executives from USA's Major League Baseball were in China to explore opportunities for future games in the region. Jimmie Lee Solomon, executive vice president of MLB was…

SPORT TO BENEFIT AS NIKE CHASES AMBITIOUS CORPORATE RESPONSIBILITY GOALS

June 8, 2007

Global sport brand Nike has pledged to more deeply integrate corporate responsibility into its long-term growth and innovation business strategies following the release of its fiscal 2005 and…

NEW BEER PARTNER FOR CHINESE BASKETBALL

June 8, 2007

The commercial managers for the Chinese national basketball, Infront Sports & Media, have finalised a major sponsorship deal with local beverage company, The Pearl River Brewery which will…

MARKETING AND MEDIA GROUP MAKES PLAY AT VIRTUAL SPORT WORLD

June 8, 2007

Just one week after the Renault Formula 1 team launched its own 'island' in the 'Second Life cyber community, featuring a range of areas and activities allowing virtual…

SAMSUNG LAUNCHES GAMES PROGRAM

June 8, 2007

The sponsorship leveraging program for Olympic major sponsor Samsung was kicked into top gear this week with the electronic giant launching its games campaign and three new handsets,…

LI NING TO PARTNER BEIJING INSTITUTE FOOTBALL

June 3, 2007

The Beijing Institute of Technology University Football Team, which competes in the National First Division Football League, has continued a strong run of sponsorship deals and has announced…

NESTLE ANNOUNCES BEIJING GAMES AND WORLD EXPO DEALS

June 3, 2007

Global food manufacturer, Nestle, has recently become a major partner of both the 2008 Beijing Olympics and the 2010 World Expo in Shanghai. The company will primarily display…

SAMSUNG SUPPORTS BEIJING TAEKWONDO CHAMPIONSHIP

June 3, 2007

Global electronics company Samsung has provided an insight into its sponsorship of the 2007 Beijing World Taekwondo Federation (WTF) World Taekwondo Championships, which was recently held at the…

TENCENT ANNOUNCED AS UNIVERSITY OLYMPICS PARTNER

June 3, 2007

Internet technology and online community operator, Tencent has become the internet partner of the 2011 Universiade which will be held in Shenzhen. The company's chairman said the company…