Deals

RED BULL ENTER LOCAL MOTORSPORT SCENE THROUGH RALLY SPONSORSHIP

May 27, 2007

Global energy drink brand Red Bull has become a major partner of the Shanghai Volkswagen 333 Team which will be competing in the National Rally Championship and China…

TICKETMASTER CONTINUES CHINA EXPANSION VIA EMMA ACQUISITION

May 27, 2007

Leading ticketing company Ticketmaster has expanded its operations in China by acquiring a majority stake in Emma Entertainment Holdings, a provider of ticketing and event promotions services in…

MIDEA GROUP TO SUPPORT CHINA NATIONAL SWIMMING TEAM

May 27, 2007

The Chinese Swimming Association has finalised a major sponsorship deal with leading household electrical appliance manufacturer Midea Group. As part of the deal the company will be the…

PHILIPS BECOMES LIVE EARTH GLOBAL PARTNER

May 27, 2007

Global electronics giant Philips Electronics has become a major partner of the upcoming Live Earth concert series, joining Pepsi, MSN, Mercedes-owned Smart cars and Stony Field Farms yogurt…

SNICKERS TO SATISFY OLYMPIC GAMES

May 27, 2007

Global confectionary company Mars has provided an insight into its sponsorship of the Beijing Games, which it will primarily leverage its Snickers chocolate treat. According to reports, the…

AIR CHINA & BANK OF CHINA INTRODUCE GAMES BRANDED CREDIT CARD

May 27, 2007

Air China and the Bank of China, both leading partners of the Beijing 2008 Olympic Games, have teamed up to offer a new co-branded credit card to consumers…

CHINA PREMIUM SUPPORTS LOCAL MOTORSPORT TALENT

May 27, 2007

Leading Ferrari and Maserati importer and distributor for Hong Kong and Macau, China Premium Lifestyle Enterprise, has sponsored well known Hong Kong race driver and part-time motoring journalist,…

TOP STAR HOTEL BECOMES SHANGHAI STARS SPONSOR

May 27, 2007

Top Star Hotel has announced a 5 million yuan sponsorship of the Shanghai Stars football team. Shanghai Top Star Hotel ceo, He Hong Zhang said this is not…

CHENG SHIN RUBBER TO ASSIST GAMES SAILORS

May 27, 2007

Cheng Shin Rubber (Xiamen) Industries will provide the Chinese Water Sports Management Centre with 3.6 million yuan to support the 49 strong Chinese sailing squad as they continue…

XINJIANG BEER BACKS EVEREST EXPEDITION

May 27, 2007

Xinjiang Beer has become the major sponsor of XinJiang Mountaineering Association and its Mount Everest Expedition Team. Xinjiang Beer vice president said it is the first time the…