Deals

CBX WORLDWIDE AND KOTLER CHINA FORM JV

December 4, 2006

International brand consultants CBX Worldwide Partnership has teamed up with Kotler Marketing Group China to assist companies with branding efforts in China. The new venture will be called…

LOCAL BUSINESSES URGED TO MAXIMISE OLYMPIC MARKETING

December 4, 2006

At this month's Sports and Your Brand - China Media Challenge forum held in Beijing, a spokesperson from the Institute of Beijing Olympic Economy has suggested that more…

LEE APPOINTED AS CREATIVE CONSULTANT

December 4, 2006

Ang Lee, Chinese movie director of films such as Brokeback Mountain and Crouching Tiger, Hidden Dragon has been become a consultant for the 2008 Beijing Olympic Games. The…

COKE EXTEND SPECIAL OLYMPICS INVOLVEMENT

December 4, 2006

Leading beverage brand Coca Cola has extended its involvement in the Special Olympics to include the 2007 World Summer Games in Shanghai. Coke executive vice president Muhtar Kent…

CHINA CONSTRUCTION BANK SIGNS SPECIAL OLYMPIC DEAL

December 4, 2006

China Construction Bank has signed as a partner of the Special Olympics World Summer Games to be held in Shanghai in October 2007. As part of the deal,…

NIKE CONTINES ASIAN PUSH WITH KEY APPOINTMENTS

December 4, 2006

Sporting apparel giant Nike has announced five new vice presidents as it continues its push into Asia. The company has named Willem Haitink as vice president and general…

AKQA OPEN IN SHANGHAI

December 4, 2006

Leading interactive media agency AKQA has announced plans to expand operations in Asia and open an office in Shanghai. Tom Bedecarre, Chief Executive Officer of AKQA said that…

PEPSI BUSY IN 2006s

December 4, 2006

Softdrink company Pepsi has been busy introducing Gatorade to mainland China during 2006 having finalised a number of new sponsorship deals promoting the sports drink brand. Following the…

UPSTREAM TO RAMP UP CHINA OPERATIONS

December 4, 2006

Asian communications and public relations firm Upstream Asia is ramping up its operations in China and is set to raise capital for expansion via a listing on the…