Deals

PROMOTER DROPS BEIJING A1GP

March 25, 2007

Promoters of the Shanghai and Beijing rounds of the A1GP, Haiyi Motors, have cited lack of commercial sponsorship and other financial support as its decision to drop the…

HERBALIFE LICENSE TO TRIGGER CHINA EXPANSION

March 25, 2007

Expect the local marketing efforts by international nutrition company Herbalife to increase following the announcement that it has received its direct selling license from China's Ministry of Commerce.…

TENDER CALLED FOR CHINA INTERNET AND MOBILE RIGHTS

March 25, 2007

A tender for the internet and mobile rights for mainland China for the 2008 Beijing Olympics have been called by the International Olympic Committee with interested parties asked…

ROLLS-ROYCE TO PARTNER ORCHESTRA TOUR OF CHINA

March 25, 2007

The London Symphony Orchestra (LSO) has announced Rolls-Royce plc as the sole sponsor of its 2007 Tour of China. The deal follows Roll-Royce's partnership with the LSO in…

TNSSPORT LAUNCHES ASIA SOCCERSCOPE SERVICE

March 22, 2007

Sports marketing researcher, TNSSport has announced the launch of Asia Soccerscope, the first dedicated, syndicated football-tracking product in Asia. The expansion follows successful development of Euro Soccerscope. Asia…

NEW SPONSOR FOR CHINA OPEN SNOOKER

March 22, 2007

World Snooker has announced Honghe Industrial as the new naming rights sponsor of the China Open which starts next week. The agreement has been struck by the Chinese…

US LAW FIRM TO SPONSOR SPECIAL OLYMPICS

March 21, 2007

US law firm Foley & Lardner LLP has been announced by the 2007 Special Olympics World Summer Games Executive Committee (GEC) as its international legal counsel for the…

TOM GROUP TO EXIT SPORT

March 21, 2007

Listed Chinese media company TOM Group Limited is planning an exit from its sports business operation, the move to enable it to focus more on its other core…

KIA MOTORS FINALISE DEAL WITH CHINA FOOTBALL

March 21, 2007

Kia Motors has just announced a major sponsorship deal with the Chinese Football Association. The South Korean automotive manufacturer will be the official automotive partner of the Chinese…

PLAYTECH TO PARTNER MAHJONG ASSOCIATION

March 21, 2007

The China Mahjong Association (CMA) has announced gaming industry software developer Playtech as its major sponsor. As part of the three year deal, Playtech will be the CMA's…