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PATRIOTS TOUR CHINA AND APPOINT LOCAL PR
June 28, 2007
US National Football League team the New England Patriots have appointed Shanghai based public relations company @PR to organise a media bootcamp involving between 20 and 30 representatives…
YILI GROUP BECOMES YANKEE SPONSOR
June 28, 2007
China's largest dairy products company Yili Group has become a major sponsor of US Major Baseball League team the New York Yankees. As part of the deal, which…
STATE STREET SUPPORTS CHILDREN OF HANGZHOU PROJECT IN US
June 28, 2007
US based financial services company State Street Corporation has contributed US$750,000 to support Children of Hangzhou: Connecting with China. Children of Hangzhou an interactive exhibit exploring contemporary Chinese…
NEW BICYCLE EVENT SECURES GIANT SPONSOR
June 28, 2007
A new major bicycling road race will be held next month in the Zhejiang province and it has secured Taiwanese bicycle manufacturer, Giant Manufacturing, as its naming rights…
KELON AIR CONDITIONING SPONSOR EVEREST TORCH RELAY PREVIEW
June 28, 2007
A team of Chinese and Tibetan mountain climbers have rehearsed the Olympic Torch's journey to the summit of Mount Qomolangma (Everest) and successfully ignited a test version of…
AUX CO COMMENTS ON OLYMPIC SPORT CENTRE PARTNERSHIP
June 24, 2007
Air conditioner manufacturer AUX Co, has provided an insight into its role as exclusive strategic cooperative partner of the National Olympic Sports Centre. The company's vice president, Wang…
HAIER COMMENTS ON NBA PARTNERSHIP
June 24, 2007
Electrical consumer goods manufacturer Haier Group has opened a new basketball centre called the NBA Haier Basketball Institute and has commented on the importance of basketball in China…
HAINAN AIRLINES INVESTS IN SMALL ALL TRAINING FACILITY
June 24, 2007
Hainan Airlines Group has become a strategic partner of the Administrative Centre of Ball Sports and as part of its partnership, the company will build a new national…
ZHEJIANG RALLY TEAM SECURE NAMING RIGHTS PARTNER
June 24, 2007
Hangzhou ZhongCe Rubber Co has increased its involvement in motorsport by becoming a major partner of the Zhejiang Province's only professional team in the 2007 National Automobile Rally…
TENCENT SUPPORTING LOCAL FORMULA ONE RACING
June 24, 2007
Internet technology and online community operator, Tencent, was a major partner of the Asian Geely Formula (AGF) International Open held at Beijing's Goldenport Motor Park this month. The…
