Deals

ENERGY PARTNER FOR 6th CITY GAMES

May 13, 2007

Chinese energy and resources company China National Petroleum Corporation (CNPC) has committed 10 million yuan in cash and services in kind to become an official partner and the…

HUBEI MOBILE BECOMES 6TH CITY GAMES PARTNER

May 13, 2007

Hubei Mobile Communications Company Limited, a provincial branch of China's largest mobile communications operator China Mobile, has committed 20 million yuan in cash and services in kind to…

CITIC GUOAN AND NBA PLAYERS CREATE PARTNERSHIP

May 13, 2007

China's biggest state-run investment company, Citic Guoan Group, has finalised a partnership with the US National Basketball Players Association (NBPA) that aims to develop business opportunities for NBA…

SAMSUNGS GAMES PROGRAM KICKS INTO GEAR

May 13, 2007

With the announcement last month that it will be a major partner of the Olympic Torch Relay, Samsungs Electronics has certainly stepped up its leveraging program for the…

RED BULL LEVERAGES BEIJING OPEN VIA 5 HOLE CHALLENGE

May 13, 2007

Energy drink Red Bull has provided an insight into its presenting sponsorship of the recent Beijing Golf Open. Red Bull received approval from the Chinese Golf Association, the…

FIRST MAJOR PARTNER OF WOMEN'S FOOTBALL

May 13, 2007

Yaoji Poker has provided an insight into its sponsorship of Chinese Women's Football. It is the first time that a single company has become the major partner of…

MAJOR PARTNER FOR 6TH CITY GAMES

May 13, 2007

Wuyan Tobacco Group has paid 20 million yuan in cash and services in kind to become a major partner of the 6th City Games, which will be held…

CHINA'S PRE OLYMPIC BASKETBALL MATCH UP WITH GERMANY

May 11, 2007

Swiss international sports marketing company Infront Sports & Media has announced that the Chinese National Men's Basketball Team will play two exhibition matches against Team Germany, in Germany…

NEW ZEALAND INCREASE SHANGHAI MARKETING SPEND

May 11, 2007

It was interesting to note this week that the New Zealand government has plans to increase its marketing spend to promote the country as a tourist destination in…

SOFITEL PARTNERS OMEGA CHINA TOUR

May 11, 2007

Accor Asia Pacific owned hotel chain Sofitel has increased its involvement with professional golf by becoming a major sponsor and accommodation partner of the Omega China Tour 2007.…