Deals

CBX WORLDWIDE AND KOTLER CHINA FORM JV

December 4, 2006

International brand consultants CBX Worldwide Partnership has teamed up with Kotler Marketing Group China to assist companies with branding efforts in China. The new venture will be called…

LOCAL BUSINESSES URGED TO MAXIMISE OLYMPIC MARKETING

December 4, 2006

At this month's Sports and Your Brand - China Media Challenge forum held in Beijing, a spokesperson from the Institute of Beijing Olympic Economy has suggested that more…

LEE APPOINTED AS CREATIVE CONSULTANT

December 4, 2006

Ang Lee, Chinese movie director of films such as Brokeback Mountain and Crouching Tiger, Hidden Dragon has been become a consultant for the 2008 Beijing Olympic Games. The…

COKE EXTEND SPECIAL OLYMPICS INVOLVEMENT

December 4, 2006

Leading beverage brand Coca Cola has extended its involvement in the Special Olympics to include the 2007 World Summer Games in Shanghai. Coke executive vice president Muhtar Kent…