May 1, 2007
Automotive brand BMW will continue to be the major sponsor of the Asian Golf Open when the event returns to Shanghai in 2008. The event will be played…
April 26, 2007
Research from Beijing-based consultancy R3 and CSM suggests that ambush marketing by non Olympic sponsors will be a significant issue in the lead up to and during the…
April 26, 2007
Oil gas and energy giant BP has provided CSN with a brief insight into its marketing in China. BP press officer, Robert Wine explained that the company is…
April 26, 2007
CSN has received an insight into the local sponsorship program of Pacific Cycle Inc, the company behind the Mongoose Bicycles brand. Mo Moorman, director, corporate communications & new…
April 26, 2007
International IT services company and major partner of the 2008 Beijing Olympics, Atos Origin, has expanded its involvement with the Olympics by becoming a partner of the Beijing…
April 26, 2007
The Beijing 2008 Organizing Committee for the Olympic Games (BOCOG), the International Basketball Federation (FIBA) and the National Basketball Association (NBA) have agreed to collaborate on live music,…
April 25, 2007
Mobile telephone brand will use its sponsorship of the China University Tennis League to showcase its latest range of mobile phone technology, increase its brand awareness amongst the…
April 22, 2007
The China Golf Association is optimistic its new grassroots competition, the Shanghai General Motors sponsored 2007 Buick China Golf Club League (CGCL), will be a success and they…
April 22, 2007
Guangzhou Liby Enterprise Group Co, one of China's largest manufacturers of cleaning agents, has been announced as an official sponsors for the Beijing 2008 Olympic Games. The Beijing…
April 22, 2007
Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…