Deals

MIZUNO RENEWS UNIVERSITY LEAGUE SPONSORSHIP

June 11, 2007

Japanese sportswear and equipment manufacturer, Mizuno, has renewed its sponsorship of the Shanghai University Students Baseball League. According to a spokesperson the University Students Baseball League has been…

MAJOR PARTNER FOR BODYBUILDING COMPETITION

June 11, 2007

Sichuan Xinshuntong Natural Gas has become the naming rights sponsor of the National Bodybuilding Yangko Barreling Championship, which part of the National Fitness and Olympics programme. Sichuan Xinshuntong…

CANON CONTINUES BASEBALL BACKING THROUGH UNIVERSITY CELEBRATION

June 11, 2007

Print technology and imagery specialist Canon have proved further insight into its involvement with baseball in China. As well as recently renewing its major sponsorship of the China…

LI NING TO PARTNER NETWORK TENNIS CLUB

June 11, 2007

The Network Tennis Club celebrated its first anniversary in May and has announced a major sponsorship deal with local apparel brand Li Ning. Li-Ning executive director, Zhang Zhi,…

MAJOR LEAGUE BASEBALL EYES CHINA OPPORTUNITIES

June 8, 2007

Senior executives from USA's Major League Baseball were in China to explore opportunities for future games in the region. Jimmie Lee Solomon, executive vice president of MLB was…

SPORT TO BENEFIT AS NIKE CHASES AMBITIOUS CORPORATE RESPONSIBILITY GOALS

June 8, 2007

Global sport brand Nike has pledged to more deeply integrate corporate responsibility into its long-term growth and innovation business strategies following the release of its fiscal 2005 and…

NEW BEER PARTNER FOR CHINESE BASKETBALL

June 8, 2007

The commercial managers for the Chinese national basketball, Infront Sports & Media, have finalised a major sponsorship deal with local beverage company, The Pearl River Brewery which will…

MARKETING AND MEDIA GROUP MAKES PLAY AT VIRTUAL SPORT WORLD

June 8, 2007

Just one week after the Renault Formula 1 team launched its own 'island' in the 'Second Life cyber community, featuring a range of areas and activities allowing virtual…

SAMSUNG LAUNCHES GAMES PROGRAM

June 8, 2007

The sponsorship leveraging program for Olympic major sponsor Samsung was kicked into top gear this week with the electronic giant launching its games campaign and three new handsets,…

NANJING DAHUA EXPANDS BASKETBALL SUPPORT TO JUNIOR RANKS

June 8, 2007

Nanjing Dahua Co has become the major partner of Nanjing City's largest youth basketball event, the Dahua Fairview China City Cup. The youth basketball deal compliments the company's…