May 27, 2007
The Weihai Weiqiao Science and Technology Industrial Park has become an official partner of a major sporting event called the 2007 Weiqiao Textile Cup Weihai Happy Table Tennis…
May 27, 2007
Further to our report on automotive brand Audi and its sponsorship of the recent Sport Accord conference in China, the brand has also demonstrated its support for sport…
May 27, 2007
Global energy drink brand Red Bull has become a major partner of the Shanghai Volkswagen 333 Team which will be competing in the National Rally Championship and China…
May 27, 2007
Leading ticketing company Ticketmaster has expanded its operations in China by acquiring a majority stake in Emma Entertainment Holdings, a provider of ticketing and event promotions services in…
May 27, 2007
The Chinese Swimming Association has finalised a major sponsorship deal with leading household electrical appliance manufacturer Midea Group. As part of the deal the company will be the…
May 27, 2007
Global electronics giant Philips Electronics has become a major partner of the upcoming Live Earth concert series, joining Pepsi, MSN, Mercedes-owned Smart cars and Stony Field Farms yogurt…
May 27, 2007
Global confectionary company Mars has provided an insight into its sponsorship of the Beijing Games, which it will primarily leverage its Snickers chocolate treat. According to reports, the…
May 27, 2007
Air China and the Bank of China, both leading partners of the Beijing 2008 Olympic Games, have teamed up to offer a new co-branded credit card to consumers…
May 27, 2007
Leading Ferrari and Maserati importer and distributor for Hong Kong and Macau, China Premium Lifestyle Enterprise, has sponsored well known Hong Kong race driver and part-time motoring journalist,…
May 27, 2007
Top Star Hotel has announced a 5 million yuan sponsorship of the Shanghai Stars football team. Shanghai Top Star Hotel ceo, He Hong Zhang said this is not…