Deals

SCOTTISH BREWER - ONE TO WATCH

June 3, 2007

Edinburgh-based brewing company, Scottish & Newcastle, has announced plans to break into the Chinese market following a successful period of test-marketing in Beijing and Shanghai. The company, which…

CHINA BASKETBALL SECURES BREWING PARTNER

June 1, 2007

Zhujiang Beer has become a major partner of the China National Basketball Team as it continues its preparations for the Olympics in 2008. The State Basketball Sport General…

MIDEA GROUP TO SUPPORT SHUNDE GOLF

June 1, 2007

Electrical appliance manufacturer, the Midea Group, has announced that it will be the naming rights partner of the Midea China Classic, which will take place at the Guangdong…

VOLKSWAGEN AUDI BACK BARCELONA TOUR

June 1, 2007

The Spanish football team, Barcelona, will be touring China in August and local automotive distributor Volkswagen Audi has become a major supporter of international teams visit. Volkswagen Audi…

SINOPEC SHOWS ITS GREEN OLYMPIC CREDENTIALS

June 1, 2007

Lubricant company Sinopec Protection has become an official partner of the 2007 Third Pole Of The Earth Mount Qomolangma Expedition. A spokesperson from Sinopec said they are hoping…

HSBC DEVELOPS EXTENSIVE GRASSROOTS GOLF PROGRAM

June 1, 2007

HSBC Bank and the China Golf Association have announced a new program that is aimed at developing junior golf in China to world-class levels. The program is called…

AIR CHINA TO PARTNER OLYMPIC CULTURAL FAIR

June 1, 2007

Major Olympic partner, Air China, has announced it will partner the 13th World Olympic Collectors' Fair which will be held in Beijing from June 23 to 28, prior…

SINA BECOMES ASIAN INDOOR GAMES PARNTER

June 1, 2007

Sina.com has become the official internet partner of the 2nd Asian Indoor Games (AIG), which will be held in Macau from October 26 to November 3, 2007. As…

MAJOR BACKER FOR LARGE SCALE TABLE TENNIS EVENT

May 27, 2007

The Weihai Weiqiao Science and Technology Industrial Park has become an official partner of a major sporting event called the 2007 Weiqiao Textile Cup Weihai Happy Table Tennis…

AUDI CONTINUES TO PROMOTE ITS SPORTS MARKETING CREDENTIALS

May 27, 2007

Further to our report on automotive brand Audi and its sponsorship of the recent Sport Accord conference in China, the brand has also demonstrated its support for sport…