Deals

BEIJING TO PARIS RALLY FINALISE SPONSORSHIP

June 15, 2007

Swiss watch brand Blancpain has become the major sponsor of the world oldest cross continental car rally, the Beijing to Paris Rally. The rally, which is celebrating its…

HONG KONG TABLE TENNIS FINALISE LOCAL DEAL

June 15, 2007

Zhuhai Yonglong Group has become a major partner of the China Hong Kong Table Tennis Team and received branding on high profile player, Li Jing, who competed in…

COKE LAUNCH MOBILE SOCIAL NETWORKING COMMUNITY

June 15, 2007

Coca-Cola has announced the creation of a new virtual social network community which will primarily target mobile users in China. The service is similar to existing networks like…

BEIJING GAMES GET SERIOUS ON AMBUSH MARKETING

June 15, 2007

Organisers of the 2008 Beijing Olympics have provided some comments about measures put in place to prevent ambush marketing at the Games. Beijing Games, vice director of marketing,…

DHL SPONSORS SPECIAL OLYMPICS

June 15, 2007

German international express transport company, DHL Express, will be a major partner of the Special Olympic Games for the next three years. The company will also become a…

BANK OF CHINA SPONSORS MOUNTAINEERING EVENT

June 11, 2007

The Bank of China has become a major sponsor of the National Mountaineering Fitness Assembly with the company to become the naming partner of the Bank of China…

GUANGDONG YANHAI SUPPORTS WOMEN'S FOOTBALL

June 11, 2007

Guangdong Yanhai Group has become a major sponsor of the Zhanjiang women's football team which competed in the 6th National Urban Games Women's Football tournament in May. It…

LI NING STRESSES IMPORTANCE OF YOUTH DEVELOPMENT

June 11, 2007

Chinese sports apparel brand Li Ning has provided an insight into its involvement as a sponsor of Children's Gymnastics in China. The company has been supporting the Children's…

MIZUNO RENEWS UNIVERSITY LEAGUE SPONSORSHIP

June 11, 2007

Japanese sportswear and equipment manufacturer, Mizuno, has renewed its sponsorship of the Shanghai University Students Baseball League. According to a spokesperson the University Students Baseball League has been…

MAJOR PARTNER FOR BODYBUILDING COMPETITION

June 11, 2007

Sichuan Xinshuntong Natural Gas has become the naming rights sponsor of the National Bodybuilding Yangko Barreling Championship, which part of the National Fitness and Olympics programme. Sichuan Xinshuntong…