Deals

SHANDONG SPORTS LOTTERY CENTER BACKS WATER GAMES

September 4, 2007

Shandong Sports Lottery Center has paid 5 million yuan to become the naming rights sponsor of the 2007 China Water Games. The director of Shangdong Sports Lottery Center,…

CHAMBER OF COMMERCE BACK TABLE TENNIS SUPER LEAGUE

September 4, 2007

The Lanzhou Chamber of Commerce - Real Estate Industry, has become the naming rights sponsor of the Luneng Cup China Table Tennis Super League matches recently played in…

VOLKSWAGON LEVERAGES OLYMPICS THROUGH PARALYMPIC DAY

August 31, 2007

Volkswagon Group has leveraged its association with the Beijing 2008 Paralympic Games by becoming a major partner of International Paralympic Day, which was held on 27 August 2007.…

DUNLOP INCREASES INVOLVEMENT WITH CHINESE TENNIS

August 31, 2007

Following a successful partnership with the Chinese Tennis Association, international sporting brand Dunlop has become the exclusive tennis ball and racket sponsor of the Chinese Tennis Team. A…

URUMQI YUFENG REAL ESTATE BACK TABLE TENNIS

August 31, 2007

Urumqi Yufeng Real Estate has become the naming rights sponsor of the 2007 Luneng Cup China Table Tennis Super League which will be held in Xinjiang for the…

HUIYUAN SPONSORS BEIJING GOLF INVITATIONAL

August 31, 2007

Popular beverage company, Beijing Huiyuan Beverage and Food Group, has become a major partner of the Life Style Golf Elite Invitational which will be played at the Beijing…

UPS COMMENTS ON OLYMPICS

August 31, 2007

Freight forwarding company, UPS has commented on its involvement as a partner of the Beijing Olympics. Peter Tan, marketing director of UPS Beijing Olympics project, said that as…

WORLD CUP TWENTY20 CRICKET LIVE BROADCAST FOR CHINA

August 31, 2007

ESPN STAR Sports has acquired the broadcast rights to the inaugural World Twenty20 which will be held in South Afric this September and will for the first time…

SPANISH RETAIL TARGETS CHINA GROWTH

August 31, 2007

Europe's largest clothing retailer by sales, Spain's Inditex is looking to expand in China and is being primarily attracted by the rising spending powers of consumers. The company,…

XFMEDIA SECURE OLYMPICS PROMOTIONAL PARTNERSHIP

August 31, 2007

Diversified Chinese finance and entertainment media company, Xinhua Finance Media (XFMedia), has announced that its advertising group has been appointed as the exclusive strategic partner of a unit…