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AKQA OPEN IN SHANGHAI
December 4, 2006
Leading interactive media agency AKQA has announced plans to expand operations in Asia and open an office in Shanghai. Tom Bedecarre, Chief Executive Officer of AKQA said that…
PEPSI BUSY IN 2006s
December 4, 2006
Softdrink company Pepsi has been busy introducing Gatorade to mainland China during 2006 having finalised a number of new sponsorship deals promoting the sports drink brand. Following the…
UPSTREAM TO RAMP UP CHINA OPERATIONS
December 4, 2006
Asian communications and public relations firm Upstream Asia is ramping up its operations in China and is set to raise capital for expansion via a listing on the…
CHINA SPORTS FANS HAVE GREATER AFFINITY WITH GAMES SPONSORS
December 4, 2006
Global advertising conglomerate WPP Group has commissioned a research study which revealed that Chinese sports fans have a greater affinity with Olympic sponsors - the study showing that…
PEAK SIGN NBA PLAYER DEAL
December 4, 2006
Chinese sportswear company PEAK has announced NBA Houston Rockets plyer Shane Battier as an official spokesperson for the brand. The deal follows a 2-year US $4 million sponsorship…
SHANGHAI HUIZHONG ANNOUNCE MAJOR DEAL
December 4, 2006
Chinese Basketball Association league club, the Shanghai Huizhong has announced a three year sponsorship with Nanjing-based air-conditioner maker Huizhong Electronics signing as the club's major sponsor for what…
TICKETMASTER AWARDS BEIJING CONTRACT
December 4, 2006
Leading ticketing company Ticketmaster has expanded into China through a joint venture called Beijing Gehua Ticketmaster Ticketing (Gehua Ticketmaster), which will be the exclusive ticket supplier of the…
CBX WORLDWIDE AND KOTLER CHINA FORM JV
December 4, 2006
International brand consultants CBX Worldwide Partnership has teamed up with Kotler Marketing Group China to assist companies with branding efforts in China. The new venture will be called…
LOCAL BUSINESSES URGED TO MAXIMISE OLYMPIC MARKETING
December 4, 2006
At this month's Sports and Your Brand - China Media Challenge forum held in Beijing, a spokesperson from the Institute of Beijing Olympic Economy has suggested that more…
