March 25, 2008
The Marco Polo Cycling Team will make its first appearance on the US circuit on 21 April at the Tour de Georgia.
March 25, 2008
Shanghai's Zobon Football Club has this week announced a sponsorship deal with an unnamed 'well-known sporting brand.'
March 21, 2008
The International Olympic Committee (IOC) will Authorise its representatives in China to build and Olympic village in Sanya, Hainan Island.
March 21, 2008
Mainland vehicle manufacturers Zhenhua Group will sponsor an annual triple jump event at Guizhou University.
March 21, 2008
After the successful conclusion of the first Major League Baseball League tour of China last week, MLB officials announced a plan to increase their commitments in China.
March 21, 2008
The Zhongxing Communications Company this week signed an agreement to sponsor the 24th World University Winter Games, to be held in Ha'erbin in 2009.
March 21, 2008
The 2010 Shanghai World Expo organising committee has this week announced Juss Events as a sponsor.
March 21, 2008
The Wuliangye Group has recently become a sponsor of the national shooting team.
March 20, 2008
Mobile telecommunications company, Sony Ericsson, has appointed integrated marketing agency iris World Wide to handle its global activation strategy. iris will be responsible for implementing integrated campaigns across…
March 20, 2008
The Sports Business Group at accounting giant, Deloitte, has tagged Formula One as the world's highest revenue generating sporting event, eclipsing the NFL, MLB and FA Premier League.