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KIA MOTORS ALIGNS WITH US NBA
January 16, 2008
The US National Basketball Association (NBA) has announced an interesting new marketing partnership with Korean based Kia Motors. The auto manufacturer has partnered a new category which the…
BP CONTINUE RUGBY 7S PARTNERSHIP IN FIJI
January 16, 2008
Petroleum giant BP has provided $50,000 in sponsorship funding for the Fiji National 7s rugby union tournament which will be held later this month. As part of the…
JAPANESE CONSTRUCTION COMPANY WITHDRAWS SPONSORSHIP FOLLOWING STEROID ARREST
January 16, 2008
Industry sources have said that Japanese construction company, Rokkuku Construction, terminated its sponsorship of Japanese bodybuilder Hidetada Yamagishi following his arrest for steroid possession and distribution.
GULF AIR BACK BAHRAIN CYCLING TEAM IN MALAYSIA
January 16, 2008
Gulf Air was the major sponsor of the Bahrain men's national cycling team that competed in the Jelajah Malaysia road race which concluded at the weekend.
CHINESE RIDERS SEEK SPONSORSHIP FOR BEIJING
January 15, 2008
China's Olympic equestrian team has been announced after five riders made the 1 January registration deadline.
ARGENTINE COMPANIES TO SUPPORT OLYMPIC TORCH RELAY
January 15, 2008
In an attempt to make their presence known in China, six Argentine companies are sponsoring the Olympic flame's visit to Argentina.
SURVEY SHOWS RESULTS FOR OLYMPIC MARKETING
January 15, 2008
Marketing initiatives that include Olympic themes increase campaign effectiveness. That is the assertion made by global market researcher Ipsos.In a survey conducted to measure the performance of Olympic…
KINGWAY PULLS OUT OF SUPER LEAGUE SPONSORSHIP
January 15, 2008
Kingway Beer has announced that it will end its sponsorship of the China Super League (CSL), claiming that sponsorship is unsustainable.
ALL STAR BASKETBALL BRINGS TOGETHER HIGH-PROFILE SPONSORS
January 15, 2008
The 2008 CBA All Star Weekend was hosted by the China Basketball Association (CBA) and Infront Sports & Media on 12-13 January.
CONTINENTAL BASKETBALL ASSOCIATION SIGNS DEAL WITH NEXXNOW
January 15, 2008
The US based Continental Basketball Association (CBA) has signed an agreement with media and marketing company NexxNow China. The agreement allows the NexxNow to produce, promote and distribute…
