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PETROVIET NAM GAS RENEW V LEAGUE DEAL
January 16, 2008
The Viet Nam Football Federation has finalsied a VND12 billion (US$747,000) sponsorship deal with PetroViet Nam Gas Corporate, with the company to become a major partner of the…
FINAL FOUR BIDDERS - INDIA TWENTY20 CRICKET BROADCAST
January 16, 2008
Singapore-based sports marketing agency, World Sports Group, will soon know if it has secured the broadcast rights for India's Twenty20 tournament, Indian Premier League. ESPN Star Sports, Network…
DUBAI DUTY FREE RENEWS WTA TOUR DEAL
January 16, 2008
Dubai Duty Free has renewed its premier sponsorship of the Sony Ericsson WTA Tour for a further four years and according to reports will focus its sponsorship on…
SINGAPORE MASTERS DROPPED FROM TOURS
January 16, 2008
Lack of corporate sponsorship is believed to be the reason why the Singapore Masters golf tournament has been omitted from the Asian and European Tours. The event, which…
CHINESE RIDERS SEEK SPONSORSHIP FOR BEIJING
January 15, 2008
China's Olympic equestrian team has been announced after five riders made the 1 January registration deadline.
ARGENTINE COMPANIES TO SUPPORT OLYMPIC TORCH RELAY
January 15, 2008
In an attempt to make their presence known in China, six Argentine companies are sponsoring the Olympic flame's visit to Argentina.
SURVEY SHOWS RESULTS FOR OLYMPIC MARKETING
January 15, 2008
Marketing initiatives that include Olympic themes increase campaign effectiveness. That is the assertion made by global market researcher Ipsos.In a survey conducted to measure the performance of Olympic…
KINGWAY PULLS OUT OF SUPER LEAGUE SPONSORSHIP
January 15, 2008
Kingway Beer has announced that it will end its sponsorship of the China Super League (CSL), claiming that sponsorship is unsustainable.
ALL STAR BASKETBALL BRINGS TOGETHER HIGH-PROFILE SPONSORS
January 15, 2008
The 2008 CBA All Star Weekend was hosted by the China Basketball Association (CBA) and Infront Sports & Media on 12-13 January.
CONTINENTAL BASKETBALL ASSOCIATION SIGNS DEAL WITH NEXXNOW
January 15, 2008
The US based Continental Basketball Association (CBA) has signed an agreement with media and marketing company NexxNow China. The agreement allows the NexxNow to produce, promote and distribute…
