Deals

LENOVO UPS ITS STAKE IN BEIJING GAMES

July 16, 2007

Chinese electronics company and major Olympics sponsor, Lenovo, has increased its involvement with the 2008 Beijing Games by becoming a major partner of the Chinese Athletics Team. As…

POCARI SWEAT BACK UNIVERSITY BADMINTON

July 12, 2007

Japanese sports drink brand, Pocari Sweat, has become the naming rights partner of the 2007 University Badminton Challenge, which will be hosted by the Beijing University. The event,…

FOCUS MEDIA BEGIN PROMOTING SPECIAL WORLD SUMMER GAMES

July 12, 2007

Outdoor media organisation, Focus Media, has provided further insight into its appointment as a key sponsor of the 12th Special Olympics World Summer Games. The company's promotional campaign…

CERAMIC INDUSTRY UNITE TO SUPPORT JIAJIANG EVENT

July 12, 2007

A consortium of ceramics companies in Jiajiang were the corporate backers of a major Yangko Dance and Waist Drum event held in Jiajiang towards the end of June.…

CHINA SPORT INTERNATIONAL RAISING CAPITAL

July 12, 2007

Chinese sport apparel manufacture China Sports International is seeking to raise over 70 million Singapore dollars through an initial public offering on the Singapore Stock Exchange. It is…

CAMPBELL SOUP COMING TO CHINA

July 12, 2007

Iconic US brand, Campbell Soup, has announced plans to start selling its product in China and is hoping to capture a good proportion of the estimated 320 billion…

COUP FOR TOTAL SPORTS ASIA WITH FORMULA ONE TEAM APPOINTMENT

July 12, 2007

Asian sports marketing outfit, Total Sports Asia has been appointed by new Formula One team, Toro Rosso, as its official sponsorship agent for Asia and the Middle East.…

QINGDAO SECURE VOLVO OCEAN RACE STOPOVER

July 12, 2007

The port city of Qingdao, which will host the sailing for the 2008 Beijing Olympics, will also be the China stopover for the Volvo Ocean Race in 2008/09.…

ANOTHER PROPERTY GROUP BACKS DRAGON BOAT RACING

July 9, 2007

Continuing the trend of property company involvement in dragon boat racing, Rongxin Real Estate was the naming rights sponsor of the 2007 Dragon Boat Festival held in Fuzhou…

BANK OF COMMUNICATIONS BACK SIXTH CITIES GAMES

July 9, 2007

Further to the report this week on the Bank of Communications' sponsorship of the Women's Football finals in the Sixth Cities' games, the Wuhan Urban Commercial Bank will…