July 16, 2007
Chinese electronics company and major Olympics sponsor, Lenovo, has increased its involvement with the 2008 Beijing Games by becoming a major partner of the Chinese Athletics Team. As…
July 12, 2007
Japanese sports drink brand, Pocari Sweat, has become the naming rights partner of the 2007 University Badminton Challenge, which will be hosted by the Beijing University. The event,…
July 12, 2007
Outdoor media organisation, Focus Media, has provided further insight into its appointment as a key sponsor of the 12th Special Olympics World Summer Games. The company's promotional campaign…
July 12, 2007
A consortium of ceramics companies in Jiajiang were the corporate backers of a major Yangko Dance and Waist Drum event held in Jiajiang towards the end of June.…
July 12, 2007
Chinese sport apparel manufacture China Sports International is seeking to raise over 70 million Singapore dollars through an initial public offering on the Singapore Stock Exchange. It is…
July 12, 2007
Iconic US brand, Campbell Soup, has announced plans to start selling its product in China and is hoping to capture a good proportion of the estimated 320 billion…
July 12, 2007
Asian sports marketing outfit, Total Sports Asia has been appointed by new Formula One team, Toro Rosso, as its official sponsorship agent for Asia and the Middle East.…
July 12, 2007
The port city of Qingdao, which will host the sailing for the 2008 Beijing Olympics, will also be the China stopover for the Volvo Ocean Race in 2008/09.…
July 9, 2007
Continuing the trend of property company involvement in dragon boat racing, Rongxin Real Estate was the naming rights sponsor of the 2007 Dragon Boat Festival held in Fuzhou…
July 9, 2007
Further to the report this week on the Bank of Communications' sponsorship of the Women's Football finals in the Sixth Cities' games, the Wuhan Urban Commercial Bank will…