Deals

MG BACK FINA DIVING ROUND

September 24, 2007

Nanjing MG Auto Co has become a major partner of the third stage of the 2007 FINA World Diving Grand Prix, which was held at the Nanjing Olympic…

YUCHAI ENGINEERING SPONSOR CHINA-ASEAN RALLY

September 24, 2007

Guangxi Yuchai Engineering Machinery Group has become the major sponsor of China-ASEAN Rally 2007 and has contributed 500 thousand yuan to the event. The China-ASEAN Rally is a…

CHAMBER OF COMMERCE BACK MAJOR DRAGON BOAT CUP

September 24, 2007

The Chamber of Commerce of Leliu Shunde Guangzhou has become the naming rights sponsor of the Leliu Dragon Boat Racing Cup and has contributed 6.38 million yuan to…

MERDINA BICYCLES SPONSORS FESTIVAL

September 24, 2007

Merida Bicycles (China) has become the major sponsor of the Yuanren Mountain Bike Festival, which will take place on 15-16 September, and as part of the deal will…

NINGXIA SPORTS LOTTERY BACK DESERT GAMES

September 24, 2007

China Sports Lottery has became the naming sponsor of 2007 National China First Desert Games, which were held at the Desert Sports Park of Shapotou Zhongwei Ningxia and…

SHANGRI-LA HOTEL SUPPORTS QINGDAO REGATTA

September 24, 2007

Qingdao Shangri-la Hotel and Resort Group was the naming sponsor of the Shangri-la Regatta, which took place on 9 September at the Qingdao Olympic Regatta Base. A spokesperson…

JIALING MOTOCROSS CUP PROMOTES INDUSTRY DEVELOPMENT

September 21, 2007

Jialing Cup China Motocross Racing Championship is being held from April to November 2007 and now in its seventh year, it has secured Jialing Industrial Co, one of…

JAC EXPANDS MARKETING PROGRAM THROUGH ONLINE GAMING DEAL

September 21, 2007

In a move to capture new market audiences, Jianghuai Automobile Co., Ltd. (JAC) has struck a deal with Sina.com to sponsor the website's online gaming. The partnership aims…

DUNLOP COMMITS 1 MILLION TO MEN VOLLEYBALL

September 21, 2007

Shanghai Dongfang Men's Volleyball Team will now be known as Shanghai Dongfang Dunlop Men's Volleyball Team, following a sponsorship deal set to cost the tire manufacturer 1 million…

SONY-ERICSSON BACK TENNIS OPEN

September 21, 2007

On the September 10, Sony-Ericsson became a Platinum Sponsor of the China Tennis Open. With a total prize of US$1.085 million, the event has attracted over 300 international…